Head of Marketing

Marketing and GTM Head – Offline Sales & Distribution

Location: Panipat (Base Location)
Experience: 8–15 years
Industry: Home Textiles ONLY (Blankets, Bedsheets, Quilts, Furnishings)

About the Role

Abrazo (www.houseofabrazo.com) is a fast-growing D2C home textiles brand backed by 30+ years of in-house manufacturing in Panipat (Raghav Woollen Mills), supplying to leading Indian and international brands.

We are now launching Abrazo as a mid-premium offline brand across India, targeting the gap between unbranded products and expensive national brands.

This is a zero-to-one offline brand-building role, working directly with the founder.

If you have not sold home textile products through general trade, this role is not suitable.

Core Responsibility:

Build Abrazo into a pan-India offline home textile brand using dealer-led general trade distribution.

Key Responsibilities:

1️ Dealer Network & Distribution

• Leverage existing dealer ecosystem and relationships
• Onboard, activate, and grow dealers across key states
• Personally manage top dealers in the first phase
• Drive repeat orders and healthy sell-through
• Expand state-wise with a clear rollout plan

2️ Sales Team Building

• Hire and manage field sales executives / area managers
• Design sales plans, targets, and reporting structures
• Build a scalable sales organization from scratch

3️ Product Range & Market Feedback

• Work closely with founder and manufacturing team to:
• Finalize offline-specific SKUs
• Define GSM, designs, colors, and price ladders
• Provide structured feedback from the market on: What sells, What doesn’t, Regional preferences

4️ Brand Execution at Retail

• Ensure Abrazo is positioned as a mid-premium branded alternative
• Drive correct in-store presentation
• Packaging
• Display
• Dealer education

5️ Online–Offline Coordination

• Maintain pricing discipline between online and offline channels
• Avoid channel conflict
• Use D2C insights to strengthen offline assortment decisions

6️ Commercial Discipline

• Ensure collections within agreed credit periods
• Control returns, rejections, and bad debts
• Build long-term, profitable dealer relationships

Mandatory Requirements (Non-Negotiable)

• 8–15 years of experience in sales of home textile products

Direct experience selling products like:

• Blankets
• Bedsheets
• Quilts / Comforters
• Towels / Furnishings
• Strong dealer and distributor network in North / West / Central India

Experience working with Panipat-based textile ecosystems preferred
Proven ability to build and manage sales teams
Comfortable with travel and hands-on execution

Job Type: Full-time

Pay: ₹70,000.00 - ₹125,000.00 per month

Benefits:

• Provident Fund

Ability to commute/relocate:

• Panipat, Haryana: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• B2B sales: 8 years (Required)
• Branding: 5 years (Required)
• CRM software: 2 years (Required)

Language:

• English (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person

Expected Start Date: 05/01/2026