Head of Marketing

About Us

Prima Luxury Real Estate is a leading brokerage firm in Dubai, specializing in high-end properties and delivering exceptional client experiences. We are seeking a creative and detail-oriented Content Creator to join our dynamic marketing team and elevate our brand presence across digital platforms.

Job Overview

The Head of Marketing – Real Estate is responsible for developing and executing marketing strategies that drive property visibility, lead generation, and sales performance across residential and/or commercial real estate portfolios. This role leads brand positioning, oversees digital and traditional marketing initiatives, and works closely with sales, leasing, and development teams to support property launches and ongoing demand generation.

Key Responsibilities

Strategic Marketing Leadership

• Develop and implement comprehensive real estate marketing strategies aligned with business and sales objectives
• Lead and manage the marketing team, agencies, and vendors
• Own the marketing budget, forecasting, and ROI analysis
• Partner with leadership to position properties competitively in the market

Property & Listing Marketing

• Oversee marketing for property listings, developments, and portfolios
• Direct creation of listing materials including brochures, floor plans, signage, presentations, and sales collateral
• Ensure consistent branding across all property touchpoints
• Support leasing and sales teams with tailored marketing assets

Digital & Lead Generation

• Drive lead generation through digital channels (property websites, portals, SEO/SEM, paid media, social platforms)
• Oversee CRM, lead tracking, and marketing automation systems
• Optimize conversion funnels from inquiry to site visit to close
• Analyze campaign performance and adjust strategies to maximize ROI

Brand & Communications

• Strengthen brand awareness and reputation in local and regional markets
• Oversee content strategy including property descriptions, email campaigns, social media, and PR
• Manage media relations, events, open houses, and property launches

Market Research & Insights

• Monitor real estate market trends, buyer/renter behavior, and competitor activity
• Conduct pricing and positioning research to support sales strategies
• Use insights to refine messaging and targeting

Qualifications & Experience

• 5+ years of marketing experience, with significant experience in real estate, property, or related industries
• Proven success in real estate lead generation and property marketing
• Strong understanding of residential and/or commercial real estate markets
• Experience managing multi-property or multi-market portfolios

Skills & Competencies

Technical & Industry Skills

• Real estate marketing strategy and execution
• Property listing platforms and MLS familiarity
• Digital advertising (Google, Meta, property portals)
• CRM and lead management systems
• Budget management and ROI tracking

Leadership & Soft Skills

• Strong leadership and team development abilities
• Excellent communication and negotiation skills
• Data-driven, results-oriented mindset
• Ability to work cross-functionally with sales, leasing, and development teams
• Creative problem-solving and adaptability