Head of Marketing

Company Overview

VIPKid is a global online education technology company delivering premium English learning experiences. In KSA, VIPKid focuses on brand growth, localized content, influencer engagement, and high-quality offline and online learning programs.

Job Summary

Own and lead VIPKid’s full marketing strategy in KSA to drive brand awareness, lead generation, and sustainable business growth.

Key Responsibilities

• Define and execute VIPKid’s marketing strategy in the KSA market
• Build and lead the local marketing team and agency partners
• Own marketing budgets, forecasting, and ROI measurement
• Develop brand positioning and messaging for the Saudi market
• Drive lead generation to support sales and enrollment targets
• Oversee digital, offline, influencer, and performance marketing campaigns
• Ensure alignment with VIPKid global brand and education standards
• Analyze market trends, competitor activity, and consumer insights
• Support launch of new products, stores, and learning initiatives
• Present performance reports and insights to senior leadership

Job Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 10+ years of marketing experience with leadership responsibility
• Strong understanding of the KSA consumer and education market
• Education, EdTech, or consumer brand experience preferred

Working Conditions

Full-time position based in KSA. Role requires market knowledge, strong execution, and cross-team collaboration.