Head Of Marketing

Strategic Marketing Leadership

• Define and own the annual marketing strategy for all BU brands, aligned with corporate commercial objectives.

• Lead brand planning cycles: situational analysis, segmentation, positioning, messaging, and tactical grid.

• Identify growth opportunities in existing a areas; propose go-to-market approaches for new launches.

• Develop multi-year brand roadmaps and manage the marketing P&L budget.

Brand Management & Campaigns

• Oversee the development of promotional materials, content, and campaign assets in compliance with regulatory and ethical guidelines.

• Lead integrated marketing campaigns and measure ROI effectively.

• Manage product lifecycle from pre-launch through maturity and loss-of-exclusivity phases.

• Maintain brand consistency across all touchpoints

Commercial Excellence & Analytics

• Partner with sales leadership to translate brand strategy into field execution plans, cycle meetings, and rep-facing tools.

• Define KPIs, monitor campaign performance, and present insights to the executive committee.

• Optimize budget allocation based on channel effectiveness and market dynamics.

People & Organizational Leadership

• Lead, mentor, and develop a team of brand managers and marketing executives.

• Foster a performance-driven, innovative, and compliant marketing culture.

• Set clear objectives (OKRs/KPIs) and conduct regular performance reviews.

• Build organizational capability through coaching, training, and succession planning.

Requirements

• MBA or Post-graduate Diploma in Marketing is highly preferred.
  

• Minimum of 10–15 years of experience in Marketing.
  

• At least 5 –7 years in a leadership role (Marketing Manager or Head of Marketing level).
  

• Proven track record of successful product launches and market share growth .