Head of Marketing (B2B SaaS E-Learning)

United States

Location: Remote (U.S. - Preferred EST)
Employment Type: Full-time

Head of Marketing - Saas, B2B

About Atlantic Training: We're Atlantic Training, a B2B SaaS company that's been making waves in EHS and soft skills e-learning for 20+ years. Our mission? To empower businesses with top-tier training that keeps employees safe, compliant, and thriving. And yeah, we have a blast doing it.

The Opportunity:

We're not just looking for a Head of Marketing; we're looking for our next Marketing Maverick. We’re looking for a strategic builder who can turn our expertise into a compelling story and our sales pipeline into a predictable revenue engine. This isn't a "set it and forget it" gig. It's a full-time, high-impact role for a leader who thrives on challenge and isn't afraid to get hands-on. If you've got a track record of scaling demand generation and building a brand that resonates with a purpose, keep reading.

What You'll Do (Your Mission, because we know you want this!):

You'll own the narrative and be the force transforming our brand, translating our 20+ years of expertise into a story that turns customers into long-term fans.

Full-Funnel Architect: Build and optimize a full-funnel demand generation engine. You'll lead the strategy for inbound marketing, MOFU/BOFU email campaigns, SEO, paid media, and more to consistently deliver high-quality MQLs to the sales team. You'll also develop and execute a brand and content strategy that translates our safety and compliance expertise into trust and demand. You'll be our chief storyteller, crafting messaging that resonates with our target audience across the full customer journey from first touch to renewal!
Team Leader & Coach: You'll lead, manage, and coach our awesome existing marketing team. You'll guide them to execute on the vision, providing clear direction, creative feedback, and the tools they need to succeed. You'll also mentor and share your expertise to help grow the team's skillset.
The GTM Orchestrator: You’ll work side-by-side with Sales to shorten cycles and boost close rates. You’ll be the one building the campaigns and tools that help reps close faster. You’ll also influence product roadmaps by integrating competitive intelligence and Voice of Customer (VOC) insights.
Reseller Channel Support: You’ll work with the Head of Revenue to grow our reseller channel, providing marketing assets, enablement, and messaging that help our partners really understand how to resell our product. We want them as excited about it as we are!
Data Whisperer: Maintain a clear view of our marketing metrics. You'll know our CAC, LTV, and conversion rates like the back of your hand, and you'll use data to inform decisions, optimize spend, and prove ROI.

What You Bring (Your Superpowers):

Battle-Tested Leadership: 7-10+ years of experience in marketing, with 3-5+ years in a senior leadership role. You've led teams, and you've got a strong track record to prove it.
Strategic Builder: You've personally built a marketing function from the ground up and know what it takes to scale a small team into a high-performance machine. You're comfortable with a player-coach mentality.
Full-Funnel Expertise: You have experience driving demand across the entire customer journey, from awareness and lead gen to conversion and retention.
SaaS Growth Expert: You're a pro at scaling SMB and mid-market SaaS companies in the $10M ARR range.
Data Obsessed (in a good way): You live and breathe data. You're fluent in sales and marketing metrics (MQLs, LTV/CAC - that “fun stuff”), and you can develop data-driven strategies that show a clear ROI.
HubSpot Jedi: You're an expert at HubSpot, marketing automation, and CMS. (Seriously…we're not buying a different one.)
Adaptable Change Agent: You're a glass-half-full person, practical, and a change agent who can facilitate business evolution without fear.

Software you’ll rock:

HubSpot: (Your playground!)
Google Suite: (Daily essentials)
Basecamp: (Our project hub)
AI-powered Sales Tools: (HubSpot AI, Gemini; you'll leverage these for insights and coaching)
Sales Forecasting & Pipeline Visualization Tools: (You'll make our data sing)

Why Atlantic Training? Your hot seat is waiting. This isn’t a job - it’s a chance to build something from the ground up, with the autonomy to shape the future of a growing SaaS company. We’re looking for a leader who thrives on challenges, loves to build, and is ready to roll up their sleeves and unleash their superpowers. If you want to make a massive impact, your hot seat is waiting.

Salary: Base $110,000+ based on experience

On-Target Earnings (OTE): $150,000+ We believe in rewarding exceptional performance. Compensation will be competitive and commensurate with experience, with significant upside for exceeding targets.

Ready to break some records? Apply Now!

Job Type: Full-time

Pay: $110,000.00 - $150,000.00 per year

Benefits: