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Head of Marketing & Communications
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Role & Responsibilities
- Team Leadership: Provide strong leadership and management to the marketing & comms team. Motivate, mentor, and guide team members to achieve marketing goals at both a corporate and project/development level.
- Marketing Strategy: Develop and implement effective marketing strategies and plans to achieve both corporate and project level objectives.
- Market Insights: Drive market & competitor understanding through regular insights (customer behavior, product preferences, investor needs, etc.), using this information to optimize marketing messaging & plans.
- PR & Comms: Develop key messages and content for Uniestate that align with the overall corporate vision & mission and allow the business to communicate consistently to media partners and stakeholders.
- Social & Digital: On an ongoing basis, review all existing channels and recommend enhancements / plans to drive engagement / performance.
- Broker Channel: Review existing Broker communications and recommend enhancements to maximize broker engagement / participation.
- Marketing Performance Monitoring: Regularly assess the performance of the marketing campaigns tracking key performance metrics and optimizing campaigns / content / channels.
- Budgeting and Financial Management: Manage the budget for the marketing & comms department ensuring efficiencies are realized and budgets are not exceeded.
- Compliance: Ensure that the marketing & comms team complies with all real estate regulations and laws as well as Uniestate's policies & procedures.
- Reporting: Provide regular reports to senior management on marketing & comms performance, market trends, and any issues or opportunities that may impact the business.
- Experience: Minimum 10-12 yrs of experience in real estate marketing & comms.
- Leadership Skills: Strong leadership and team management skills; able to lead and coach a high-performance team.
- Communication Skills: Excellent communication skills, both written and verbal, in English (Arabic would also be beneficial but not necessary).
- Market Knowledge: A deep understanding of the local real estate market and competitive set as well as latest trends in digital, social and the application/use of AI.
- Creative & Planning: The ability to find creative solutions to marketing & comms challenges and develop effective, measurable plans for execution.
- Analytical Skills: The ability to analyze data and metrics to make informed decisions and develop effective strategies.
- Decision Making: The ability to make timely / well informed decisions in a fast-moving environment.
- Financial Acumen: Good understanding of budgeting and financial management principles
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