Head Of Marketing / Growth Manager

About Alpha Capital

Alpha Capital is a fast-growing, vertically integrated real estate investment platform based in Connecticut. With over 400+ units owned, $60M+ AUM, and 20+ full-cycle deals completed, we are on a mission to scale to 10,000 units and $1B in assets under management. Our integrated divisions — acquisitions, lending, brokerage, property management, construction, and investor relations — allow us to deliver unmatched value to our investors, partners, and communities.

We are looking for a Head of Marketing / Growth to build and scale our marketing engine across all verticals, fueling deal flow, loan originations, investor relationships, and overall brand presence.

Role Overview

The Head of Marketing / Growth will be responsible for developing and executing a multi-channel marketing strategy to increase revenue across Alpha Capital’s business lines. This role requires a strategic leader who is also comfortable being hands-on with campaigns, content, and analytics. The ideal candidate is entrepreneurial, data-driven, and thrives in a fast-paced, results-oriented environment.

Key Responsibilities

• Growth Strategy
• Build and execute a marketing plan aligned with Alpha’s growth goals across acquisitions, lending, brokerage, and investor relations.
• Define KPIs for lead generation, conversion, and ROI tracking.
• Lead Generation
• Launch and optimize paid campaigns (Google, Facebook/Instagram, LinkedIn).
• Build SEO and content marketing strategies to increase inbound deal flow, borrower leads, and investor interest.
• Create email and SMS drip campaigns that nurture prospects through the funnel.
• Brand & Positioning
• Elevate Alpha Capital’s brand as a premier real estate investment platform.
• Produce case studies, deal highlights, press releases, and social proof content.
• Manage social media presence across LinkedIn, Instagram, and YouTube.
• Team & Systems
• Collaborate with acquisitions, lending, and investor relations teams to align marketing with sales goals.
• Manage and grow a marketing team (including VAs, designers, agencies, etc.) as needed.
• Implement marketing automation and analytics systems (CRM, dashboards, attribution tracking).

Qualifications

• 5+ years in growth marketing, digital marketing, or lead generation (real estate, lending, or financial services experience preferred).
• Proven track record of scaling lead generation and lowering cost-per-lead.
• Strong grasp of paid ads, SEO, content strategy, and CRM-driven campaigns.
• Experience managing budgets and delivering measurable ROI.
• Exceptional communication, leadership, and organizational skills.
• Entrepreneurial mindset: thrives in high-growth, fast-moving environments.

Compensation

• Competitive base salary ($60,000–$75,000, depending on experience ).
• Performance-based bonuses tied to lead generation and revenue growth.

Why Join Alpha Capital?

• Be part of a high-growth, entrepreneurial platform with a mission to scale to $1B+ AUM.
• Direct impact: Your work will fuel revenue growth across multiple verticals.
• Opportunity to build and lead a world-class marketing team from the ground up.
• Culture of hustle, integrity, and teamwork — we play to win and reward results.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Ability to Commute:

• Shelton, CT 06484 (Required)

Work Location: In person