Head of Marketing - Real Estate

The Role
Guildhall is supporting a leading neo-luxury real estate developer in the UAE in their search for a Head of Marketing. This executive role oversees the full marketing ecosystem including brand, creative, digital, PR, media, events, and experience. Key Responsibilities 1. Brand Leadership & Positioning * Lead and evolve the company’s neo-luxury brand strategy and visual identity. * Ensure brand consistency across all digital, physical, and experiential touchpoints. * Develop brand guidelines, design systems, and governance frameworks. 2. Team Leadership & Vendor Management * Oversee all marketing, creative, content, and digital functions. * Manage agencies, production partners, media houses, and influencers. * Align marketing strategies with Sales, Operations, Innovation, and executive leadership. 3. Launches, Events & Experiential Marketing * Lead strategy and execution for project launches, brand events, and activations. * Ensure high-quality storytelling and immersive brand experiences. * Oversee event budgeting, production quality, and performance metrics. 4. Media Strategy & Campaign Performance * Drive digital and traditional media planning, buying, and analytics. * Oversee creative development and ensure strong campaign performance. * Optimize lead generation, ROI, and media placement. 5. Creative Direction & 3D Content * Oversee all 3D renders, animations, and visual content for projects. * Ensure alignment with architectural standards and luxury visual benchmarks. * Approve all final visuals and creative assets. 6. PR, Communications & Reputation Management * Lead PR strategy, corporate communication, and media relations. * Manage influencer partnerships and brand collaborations. * Monitor sentiment, share of voice, and overall brand reputation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred). * 10–15+ years of experience, including senior leadership roles in luxury real estate, hospitality, lifestyle, or premium consumer brands. * Proven track record of building and executing high-impact marketing strategies. * Strong background in brand building, digital marketing, media management, and experiential events. * Deep knowledge of regional market trends, customer behaviours, and luxury positioning. * Outstanding leadership, creative direction, and stakeholder management skills. * Experience managing large teams and multi-million-dollar marketing budgets.

About the company
Guildhall is the most respected HR & Headhunting Consultancy in the MENA Region. With deep, extensive knowledge of HR & Recruiting in the region, Guildhall has become a trusted partner of choice for candidates and clients. Starting from an exclusive recruitment agency in Dubai - UAE, Guildhall has grown into an elite service with the ability to cover vacancies in across MENA and Asia-pacific. Offering tailored Career Sessions and an innovative industry-first membership program designed to save money on core services. Guildhall is the partner of choice.