Head of Marketing (Two-Wheeler/Electronic Bike )

Head of Marketing – EV Division

Location: Karachi (Shahrah-e-Faisal)

Working Days: Monday to Saturday (Half Day on Saturday)

About the Role:
We are looking for an experienced Head of Marketing to lead our EV Division, driving strategy and growth for our electric bikes and scooters business.

Responsibilities:

• Develop and implement comprehensive marketing strategies for EV bikes and scooters
• Identify market opportunities, customer segments, and growth strategies
• Lead product launches, promotional campaigns, and branding initiatives
• Monitor market trends, competitor activities, and customer preferences
• Oversee digital marketing, social media, exhibitions, roadshows, and customer engagement activities
• Prepare management reports covering market share and marketing performance
• Mentor and manage the marketing team to achieve business objectives

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred)
• Minimum 10 years of progressive marketing experience, including 5+ years in a senior leadership role
• Strong leadership, communication, and business development skills
• Proficiency in MS Office and CRM systems

Benefits:

• Company-provided car
• Fuel allowance
• Other benefits as per company policy

Education:

• Master's (Preferred)

Experience:

• Marketing/Branding of EV bikes and scooters: 10 years (Required)

Location:

• Karachi (Required)

Work Location: In person