Head of Partnerships

LaunchPad and Position Overview
LaunchPad by LiftEngine is a SaaS data enrichment platform built for the DTC Marketing ecosystem. We help direct-to-consumer (DTC) brands boost customer retention and lifetime value by enriching their marketing databases with customer personas, demographic, behavioral, and interest-based insights, seamlessly integrated with Shopify, Klaviyo and more to come, no IT required.

Our platform powers smarter segmentation, personalized flows, and acquisition audiences for mid-market DTC brands ($10M–$500M revenue). We’re growing fast and building a partner ecosystem of marketing automation platform agencies to scale our reach. This is an early-stage, high-impact role at the center of that growth.

This is a high-leverage, early-stage role. We’re not looking for someone to manage an existing program — we need someone to build one from scratch. The Partnership Lead will own the strategy and execution of LaunchPad’s agency channel, with a direct line to revenue and company growth.

If you’ve built a partner program before, understand how DTC agencies think, and can turn relationships into pipeline, this role was written for you.

Responsibilities

Build the Partner Program

• Design LaunchPad’s agency partner program from the ground up: tiers, incentives, onboarding, and enablement
• Recruit and activate agencies as active sellers and advocates for LaunchPad
• Develop co-marketing assets, partner playbooks, and enablement materials
• Define commission structure and referral tracking (agencies earn 15% recurring on referred revenue)

Drive Revenue Through the Channel

• Translate agency partnerships into real, trackable pipeline
• Set partner revenue targets and hold partners accountable to producing results
• Report on partner-sourced pipeline and revenue; iterate the program based on performance

Own the Klaviyo Relationship

• Build deep relationships inside the Klaviyo partner and agency ecosystem
• Navigate Klaviyo’s partner manager network to unlock co-selling opportunities
• Represent LaunchPad at Klaviyo partner events, webinars, and conferences

Operate Like a Builder

• Set up partner tracking in CRM (HubSpot)
• Develop QBR frameworks and partner performance reviews
• Collaborate cross-functionally with product, marketing, and client success

Requirements

Must-Haves

• 3–8+ years in partnerships, channel sales, or alliances at a SaaS or MarTech company
• Proven experience building a partner or channel program — not just managing one
• Deep familiarity with the Klaviyo and/or eCommerce agency ecosystem
• An existing rolodex: 20–50+ agency relationships you can activate on Day 1
• Commercially driven — you tie partnerships to pipeline and hold partners accountable
• Strong operator mindset: you can build frameworks, write playbooks, and run QBRs

Nice-to-Haves

• Prior experience as an agency BD lead or at a company selling into eCommerce brands
• Hands-on experience with Klaviyo (certifications, integration experience, or deep platform knowledge)
• Backgrounds in SMS platforms, loyalty tools, CDPs, attribution, or adjacent MarTech
• Experience with HubSpot CRM and outbound tools (Lusha, etc.)

Pay: From $145,000.00 per year

Benefits:

• 401(k)
• Cell phone reimbursement
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Paid parental leave
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Education:

• Bachelor's (Preferred)

Location:

• Remote (Preferred)

Work Location: Remote