Head of Product & Category Growth

About Us : We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~40Lac customers trust us for their personal care needs. We are proud to be featured in LinkedIn's Top Startups 2025- Delhi NCR Edition for our innovation and rapid growth.

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role: Head of Product & Category Growth

Owner of beauty portfolio mix. Lead product development, market entry, market share growth, channel mix & NPS for each category. Responsible for P&L, new customer acquisition & retention strategy for all categories to meet marketshare & revenue growth KPIs.

Collaborate with internal stakeholders (brand, channel sales/growth, creative) and external agencies and stakeholders. Build an innovation & insight led approach to win.

Responsibilities

1. Lead the development of annual operating plan for the business. Work closely with channel, brand & creative to deliver on the same.
2. Lead the portfolio mix planning to meet brand growth goals & ambitions.
3. Lead the P&L for every category, particularly optimising gross margins & marketing costs.
4. Lead the innovation funnel. End to end management of all NPD / product development in collaboration with R&D.
5. Develop all aspects of each category: Product, Identity, Architecture, Positioning, Price, Channel Mix.
6. Initiate and drive category, competition, consumer and customer/ shopper research to drive actionable insights.
7. Build the new trial & customer retention strategy of each category.
8. Work closely with brand & creative teams to build effective communication for each category
9. Work closely with brand & channel teams to evolve product/price/ positioning in order to optimise growth & marketing costs.
10. Work with brand team for key categories in which you make use of full marketing mix.
11. Work on product & category experience to drive excellent NPS

Qualifications & Skills

1. Bachelors of Engineering / Science / Maths / Economics / Medicine + MBA from a premier institute.
2. 12-15 yrs of growth/sales/business experience.
3. Experience in consumer facing B2C industries and minimum of 5years in consumer product led brands.
4. Fair mix of experience in both digital-first businesses as well as legacy brand businesses.
5. Very strong analytical skills - Data forward decision.
6. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development & shopper behaviour.
7. Clear framework led thinking.
8. Strong pulse of female consumer behaviour & knack to understand consumer psychology.
9. Strong solutioning ability with a creative bent of mind towards business problems. Consumer/ customer first approach and demonstrated experience.
10. Independent decision making ability.
11. Ability to sustain & enhance the strong collaborative culture of the organization.
12. Strong bias towards action & hustle.
13. Excited about building a long term brand.

Reporting Team

• Category Managers/ Marketing Associates / Market Research & Insighting Team

Work Location: Udyog Vihar - Sector 18, Gurgaon

www.nathabit.in

www.instagram.com/nathabit.in