Head of Sales and Strategic Accounts

Located on the edge of the beautiful Wasatch Mountains, Sera, Inc. is a women’s health diagnostics company dedicated to improving the health of babies and mothers. We are a growing company tasked with becoming a global leader in high value women’s health diagnostics, delivering pivotal information to physicians that will improve health and improve the economics of healthcare delivery. According to Sera’s CEO, employees here must possess three qualities to be successful: 1) the individual must be passionate and dedicated to changing the world; 2) they must be smart and work smart; and 3) they must have absolute integrity. If this is you, we urge you to keep reading!

Sera Prognostics, Inc., an innovative women’s health care company based in Salt Lake City, is seeking a highly successful Head of Sales and Strategic Accounts with a proven record of achievement to lead Sera’s salesforce in their efforts to promote our portfolio of women’s health products, with a primary focus on the PreTRM® test, the first to market blood test designed to predict a woman’s risk of preterm birth. We are seeking a dynamic, results-driven candidate to lead and expand our sales operations across the United States.

As the Head of Sales and Strategic Accounts, you will be responsible for developing and executing strategic sales plans to drive revenue growth, build strong client relationships, and position our diagnostics laboratory as a leader in the healthcare industry. The ideal candidate will have deep experience in diagnostics, laboratory services, or healthcare sales, and a proven track record of leading high-performing sales teams.

Location

• Remote
• Travel Requirement 50-60%

Responsibilities

• Create and execute a Sales strategy that aligns with corporate goals and objectives.
• Strategic Account focus, identify and implement plans of action that drive adoption in key accounts.
• Lead national salesforce activities including: recruiting, hiring, training, development, performance evaluation, and compliance to corporate policies.
• Coach and provide feedback to sales professional to develop and improve their sales competencies.
• Responsible for meeting or exceeding the sales targets and aligning field activities
• Build and sustain relationships with Key Opinion Leaders to include OB/GYN, MFM, professional society, and payers.
• Establish and develop cross-functional partnerships and appropriately leverage resources to achieve business objectives
• Set clear expectations for utilization of approved promotional programs
• Communicate competitive market intelligence to brand teams and management
• Coach seasoned sales representatives to enhance selling skills, maximize business opportunities, effectively utilize resources
• Develop and implement a comprehensive national sales strategy aligned with company goals and market opportunities.
• Lead, mentor, and manage a team of regional sales managers and representatives.
• Identify and pursue new business opportunities in hospitals, physician offices, clinics, and other healthcare settings.
• Build and maintain strong relationships with key stakeholders, including healthcare providers, payers, and strategic partners.
• Collaborate with marketing, operations, and regulatory teams to ensure alignment and support for sales initiatives.
• Monitor market trends, competitor activities, and customer feedback to inform strategic decisions.
• Establish and track KPIs to measure sales performance and drive continuous improvement.
• Represent the company at industry conferences, trade shows, and client meetings.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Life Sciences, or related field; MBA preferred.
• 10+ years of experience in sales leadership, preferably in diagnostics, laboratory services, or healthcare, women’s health preferred
• Proven success in managing national sales teams and achieving revenue targets.
• Strong understanding of clinical laboratory operations, reimbursement models, and regulatory environment.
• Proven ability to recruit, hire and retain top sales talent
• Experience in small company preferred
• Exceptional presentation, organization, administrative, negotiation and communication skills
• Ability to travel 50-60% of time
• Demonstration of superior coaching skills that drive improvements in sales behaviors and staff development
• Outstanding verbal and written communication skills. Maintain composure and diplomacy when working under pressure, deadlines, and tenuous or ambiguous circumstances.
• Ability to tactfully handle various situations and make decisions in a professional and unbiased manner.

Preferred Qualifications

• Experience with molecular diagnostics, proteomics, or specialty testing.
• Familiarity with CRM systems (e.g., Salesforce) and data-driven sales strategies.
• Existing relationships with healthcare systems, payers, and provider networks.

Benefits for Full-Time Employees

We offer a competitive salary range of $140,000 to $200,000, along with an annual incentive plan, and an excellent benefits package that features an 85% to 95% premium-paid healthcare plan, a 401(k) plan, 14 paid holidays, three weeks of paid time off, employee stock options, and more.

Job Type: Full-time

Pay: $140,000.00 - $200,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Travel reimbursement
• Vision insurance

Application Question(s):

• Do you have an understanding of Clinical Laboratory Ops, reimbursement models, & regulatory environment?
• Do you have experience with molecular diagnostics, proteomics, or specialty testing?
• Are you familiar with CRM Systems (e.g. Salesforce) and data-drive sales strategies?

Education:

• Bachelor's (Required)

Experience:

• Sales Leadership: 10 years (Required)

Willingness to travel:

• 50% (Required)

Work Location: Remote