Head of Sales - Hospitality / Catering Experience

About Sugar & Spice

Sugar & Spice is a fast-growing premium catering and events company known for its elevated experiences, artistic food presentations, and exceptional client service. We serve private events, corporate gatherings, weddings, and high-end celebrations with a strong focus on quality, creativity, and customer satisfaction. As we continue to expand, we are looking for a dynamic and results-driven Head of Sales to lead our growth journey.

Job Summary

The Head of Sales will be responsible for developing and executing a high-impact sales strategy that drives revenue growth, increases market share, and expands Sugar & Spice’s presence across key customer segments. This role requires strong leadership, deep experience in B2B/B2C sales, and a strong understanding of the catering, events, or hospitality industry.

Key Responsibilities:

Sales Leadership & Strategy

• Develop and implement a comprehensive sales strategy aligned with the company’s growth objectives.
• Lead, manage, and mentor the sales team to achieve monthly and annual targets.
• Identify new market opportunities and build strategic partnerships.

Business Development

• Drive new client acquisition across corporate accounts, private clients, event planners, hotels, and venues.
• Build strong relationships with high-value clients and maintain long-term partnerships.
• Attend major events and industry gatherings to represent Sugar & Spice.

Account Management

• Oversee and support the sales team in preparing proposals, quotations, and client presentations.
• Ensure a seamless handover from sales to operations to maintain service excellence.
• Handle VIP or strategic accounts personally when required.

Performance Management

• Set KPIs, track performance, and provide regular sales forecasts and reports.
• Optimize the sales pipeline, CRM usage, and conversion through data-driven decisions.
• Collaborate with marketing to develop campaigns that support lead generation and brand visibility.

Qualifications & Experience

• 7+ years of experience in sales, including at least 3 years in a leadership role.
• Experience in catering, events, F&B, hospitality, or luxury services is highly preferred.
• Proven track record of achieving and exceeding sales targets.
• Strong negotiation, communication, and presentation skills.
• Ability to thrive in a fast-paced, high-growth environment.
• Strong leadership qualities and team management experience.
• CRM knowledge (HubSpot, Zoho, Salesforce or similar) is a plus.

What We Offer

• Competitive salary and attractive commission structure.
• Opportunity to lead sales at a rapidly growing premium brand.
• Creative and supportive work environment.
• Exposure to high-end clients, luxury events, and premium industry partners.