Head of SEO and GEO

Important note: WE ARE LOOKING FOR APPLICANTS SEEKING A FULL-TIME POSITION. IF YOU ARE AN AGENCY LOOKING FOR A CLIENT, PLEASE DO NOT APPLY.

SEO TEAM LEAD / WORK FROM HOME / NIGHT SHIFT – PAKISTAN

We are an established company in the signage industry seeking an experienced Head of Organic Growth to build and scale a predictable, revenue-driven SEO engine.

The primary objective of this role is to generate a minimum of 60 qualified leads per location per month through organic search. This position requires a strategic thinker with hands-on execution capability who can align SEO initiatives directly with business growth.

This is a high-impact leadership role with full ownership of organic performance.

Key Objectives

Within 4–6 months, you will be expected to:

• Achieve 60+ qualified inbound leads per month through SEO
• Rank in the top 3 positions for core commercial keywords
• Establish strong local SEO dominance in target markets
• Increase visibility across AI-powered and generative search platforms
• Position organic search as a primary revenue channel

Key ResponsibilitiesStrategy & Leadership

• Develop and execute a comprehensive organic growth roadmap
• Align SEO strategy with lead generation and revenue goals
• Define and prioritize high-intent keyword clusters
• Build scalable local and national SEO strategies

Technical SEO

• Lead full-scale technical audits and implementation
• Improve site architecture, crawlability, indexing, and Core Web Vitals
• Implement structured data and schema strategies
• Strengthen internal linking and authority distribution

Content & Authority Building

• Develop high-converting service and location landing pages
• Build topical authority within the signage industry
• Optimize content for commercial intent and conversions
• Strengthen E-E-A-T signals and trust indicators

AI & Advanced Search Optimization

• Optimize for AI-powered search platforms and LLM-based discovery
• Implement entity-based SEO strategies
• Ensure structured content suitable for generative search engines

Performance Management

• Track rankings, traffic, leads, and revenue contribution
• Monitor and improve conversion performance
• Provide clear, data-driven monthly reporting

Team & Vendor Management

• Manage internal SEO team members or external partners
• Oversee content production, link acquisition, and development coordination
• Allocate and manage SEO-related budgets effectively

Required Qualifications

• 7+ years of proven SEO experience
• Demonstrated success generating qualified B2B leads via organic search
• Strong expertise in local SEO and service-based businesses
• Experience managing medium to large websites
• Deep understanding of search intent and commercial keyword targeting
• Ability to translate SEO initiatives into measurable business outcomes

Preferred Qualifications

• Experience in signage, construction, manufacturing, or industrial sectors
• Experience with multi-location SEO strategies
• Understanding of conversion rate optimization (CRO)
• Experience with programmatic or scalable content strategies

Candidate Profile

We are looking for a leader who:

• Thinks in terms of revenue, not vanity metrics
• Takes full ownership of performance outcomes
• Is analytical, strategic, and execution-focused
• Can operate effectively in a performance-driven environment

Technical & Work Requirements (Mandatory)

• Minimum 50 Mbps dedicated internet connection
• Reliable power backup (UPS / generator) to ensure uninterrupted work during outages
• Quiet and professional work-from-home setup
• Availability to work night shift hours consistently

Pay: Rs110,000.00 - Rs272,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• SEO Team Lead: 6 years (Required)

Work Location: Remote