HEAD OF SOCIAL MEDIA & MARKETING

Key Responsibilities

Strategic Leadership

• Develop and implement the overall marketing and social media strategy.
• Align marketing initiatives with company goals and revenue targets.
• Identify market trends, customer insights, and growth opportunities.
• Manage annual marketing plans, budgets, and resource allocation.

Social Media Management

• Lead social media strategy across platforms such as Facebook, Instagram, LinkedIn, TikTok, and X.
• Oversee content planning, publishing, and community management.
• Monitor social media performance and optimize engagement.
• Manage influencer partnerships and brand collaborations.
• Handle online reputation management and crisis communications.

Marketing & Brand Management

• Develop brand messaging and maintain brand consistency.
• Lead digital marketing campaigns, including SEO, email marketing, paid advertising, and content marketing.
• Coordinate product launches and promotional campaigns.
• Ensure marketing materials meet brand and business standards.

Team Leadership

• Recruit, mentor, and manage marketing and social media teams.
• Set KPIs and performance objectives.
• Foster collaboration across marketing, sales, product, and customer service departments.
• Manage external agencies, freelancers, and vendors.

Analytics & Reporting

• Track marketing and social media KPIs.
• Analyze campaign performance and ROI.
• Present insights and recommendations to senior leadership.
• Use data to improve customer acquisition, retention, and engagement.

Pay: Rs80,000.00 - Rs125,000.00 per month

Work Location: In person