Head Personal Loans – D2C Growth and Campaigns

Job Purpose- Godrej Capital is building a high-impact Direct-to-Customer (D2C) Personal Loans engine focused on acquiring New to Godrej Capital customers at scale.

We are looking for a growth leader who can build, manage, and scale digital acquisition funnels — working closely with Marketing, SEO, and Product teams to drive sustainable, ROI-led growth.

This role combines performance marketing, funnel ownership, and long-term growth strategy.

Key responsibilities- D2C Growth Strategy

• Define and execute the digital acquisition roadmap across paid, organic, and others channels.
• Own volumes, disbursements, CAC, and channel profitability.
• Build scalable sourcing engines aligned to business goals.

Campaign & Performance Marketing

• Lead end-to-end campaign planning, execution, and optimization.
• Drive ROI-focused performance marketing with disciplined cost management.
• Work closely with the Marketing team to design and execute performance campaigns.

Product & Funnel Optimization

• Partner with Product teams to improve landing pages, application journeys, and conversion funnels.
• Drive A/B testing, personalization, and experimentation frameworks.
• Improve approval-to-disbursal ratios and overall customer experience.

Data & Governance

• Build strong performance dashboards and growth reporting frameworks in collaboration with analytics
• Balance growth with portfolio quality and risk alignment.

• Qualification & experience - 8–15 years of experience in Personal Loans / unsecured lending.
• Proven track record of scaling D2C acquisition at meaningful volumes.
• Strong understanding of digital funnels, performance marketing, and unit economics.
• Experience working cross-functionally with Marketing and Product.