Head Search Engine Optimization

Role Overview

The Head of SEO will lead end-to-end SEO strategy — from technical optimization and content architecture to analytics and growth experimentation. This role requires a data-driven growth leader who can combine strategic vision with hands-on execution to deliver sustainable organic growth.

Key Responsibilities

• Develop and own the SEO roadmap across products, platforms, and geographies.
• Lead all aspects of on-page, off-page, and technical SEO to maximize visibility and organic traffic.
• Partner with Product, Engineering, and Content teams to ensure SEO best practices are embedded across all initiatives.
• Identify new opportunities for keyword expansion, content optimization, and link-building .
• Drive continuous improvement in Core Web Vitals , crawl efficiency, and site architecture.
• Monitor and report SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs , etc.
• Stay ahead of search engine algorithm updates , industry trends, and competitor strategies.
• Build and mentor a high-performing SEO team, managing internal resources and agency partnerships.
• Collaborate with Marketing and Growth teams to align SEO with overall traffic acquisition and conversion goals .

Key Skills & Competencies

• Proven experience (10+ years) leading SEO for large-scale consumer tech / marketplace / e-commerce platforms .
• Strong understanding of technical SEO , content SEO , and local SEO dynamics.
• Expertise in web analytics, keyword research, and SEO tools (GA4, GSC, Screaming Frog, Ahrefs, SEMrush, etc.).
• Excellent grasp of HTML, JavaScript, site architecture , and CRO fundamentals .
• Strong analytical skills and ability to communicate insights effectively to cross-functional teams.
• Experience working closely with product and tech teams in an agile environment.
• Strategic thinker with a growth mindset and hands-on execution capability.

Preferred Qualifications

• Bachelor’s or Master’s degree in Marketing, Digital Marketing, Computer Science, or related field.
• Experience in real estate, classifieds, or large-scale digital consumer platforms preferred.