Health Care Marketing Specialist

Job Description: In-Person Marketing Specialist (Referrals) – Mount Zion Care Services LLC

About Mount Zion Care Services LLC
Mount Zion Care Services LLC is an assisted living facility dedicated to delivering compassionate, resident-centered care in Minnesota. We are committed to ethical outreach, compliance with state and federal regulations, and providing an exceptional living experience for our residents and their families.

Position Title
In-Person Marketing Specialist (Referral-based Compensation)

Location
Mount Zion Care Services LLC, [City], Minnesota

Employment Type
Contract or Part-Time (Commission-based; non-salary role)

Note: This position is compensated on a referral-based structure as described below.

Summary of Role
The Marketing Specialist is responsible for generating qualified referrals for potential residents to Mount Zion Care Services LLC. This role focuses on in-person, community-based outreach to families, caregivers, trusted advisors, and healthcare professionals. The specialist earns a commission only when a referral results in a resident enrolling at Mount Zion and meeting specific criteria (see Compensation). The goal is to ethically promote our services, ensure a smooth transition for new residents, and uphold Mount Zion’s commitment to quality care.

Key Responsibilities
Develop and implement compliant, ethical marketing strategies to reach seniors and families in the community.
Build and maintain relationships with referral sources (hospitals, clinics, social workers, discharge planners, geriatric care managers, senior centers, faith-based organizations, and community groups) within Minnesota.
Educate prospective residents and families about Mount Zion’s services, levels of care, pricing, and admission process in a clear, respectful, and compliant manner.
Qualify prospective residents and determine fit for Mount Zion services in alignment with facility capabilities and regulatory requirements.
Navigate and document the referral process, ensuring all information is accurate and complete.
Coordinate with admissions, care management, and operations teams to facilitate a smooth transition for new residents.
Maintain up-to-date knowledge of Minnesota long-term care regulations, CADI waiver program guidelines, and general Medicaid/Medicare considerations as applicable.
Ensure all marketing activities comply with applicable laws, including anti-kickback, false advertising, and fair marketing practices; avoid any inducements that could be construed as unethical or illegal.
Track and report on referral activity, pipeline status, and outcomes using Mount Zion’s CRM or designated tracking system.
Attend community events, health fairs, and professional networking opportunities as approved.
Represent Mount Zion with professionalism, integrity, and a patient- and family-centered approach.

Target Audience
Potential residents and families seeking assisted living services
CADI waiver eligible individuals and their guardians/cayers (where appropriate and compliant)
Healthcare professionals and social service providers involved in elder care planning

Required Qualifications
High school diploma or equivalent; associate degree in marketing, communications, healthcare administration, or related field preferred.
Previous experience in in-person sales/marketing, community outreach, or admissions in senior care, healthcare, or related industry is highly desirable.
Knowledge of Minnesota senior care landscape and CADI waiver program basics is advantageous.
Strong interpersonal skills with the ability to build trust, listen actively, and communicate clearly with diverse populations.
Excellent verbal and written communication, presentation, and negotiation skills.
Ability to work independently, manage time effectively, and handle sensitive information with discretion.
Ability to travel within Minnesota for community engagements; valid driver’s license and insured vehicle may be required.
Basic computer skills; experience with customer relationship management (CRM) systems preferred.

Compensation and Incentives
This is a referral-based compensation model. The Marketing Specialist is paid only when a qualifying referral results in resident admission.
Cadid CADI Waiver-Specific Incentive:
If the referred resident is enrolled in the CADI (Community Alternatives for Disabled Individuals) waiver program, the Marketing Specialist will receive:
$500 upon successful referral resulting in admission.
An additional $500 after the referred resident has successfully settled into Mount Zion Care Services LLC.
Total potential payout per CADI waiver referral: $1,000.
Timing and triggers:
Referral is deemed successful when the referred individual completes the admission process and signs the residency agreement (or as defined by Mount Zion’s admissions policy).
The follow-up payout (settlement) occurs after the resident has settled in accordance with internal policy (e.g., a defined stabilization period and confirmation from relevant departments).
All compensation is subject to applicable state and federal laws and Mount Zion’s internal policies. This role is not a salary position and does not include benefits unless otherwise stated in a separate agreement.

Compliance and Legal Considerations
All marketing activities must comply with Minnesota state regulations, Medicare/Medicaid guidelines, and anti-kickback statutes.
The role must avoid any inducements, fees, or commissions that could be construed as improper or illegal by regulatory authorities.
The Marketing Specialist must refrain from soliciting or accepting referrals in exchange for anything beyond the defined compensation structure.
Maintain strict confidentiality of resident information and adhere to HIPAA and state privacy laws where applicable.

Performance Metrics
Number of qualified referrals and conversion rate to admissions.
Timeliness and accuracy of referral documentation.
Quality of relationships with referral sources and community partners.
Compliance with marketing policies and regulatory requirements.
Contribution to occupancy targets and resident satisfaction.

Work Environment and Schedule
In-person, community-based work with occasional events and meetings outside standard business hours.
Travel within Minnesota to reach potential referral sources and community events.
Flexible scheduling to accommodate tasks such as events, facility visits, and follow-ups.

How to Apply
Submit a resume and a brief cover letter outlining relevant experience in community outreach, healthcare marketing, or senior services.
Include references or client contact information if permissible.
Applications should be directed to: [email address] or through Mount Zion Care Services LLC careers portal.

Equal Opportunity Employer
Mount Zion Care Services LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, residents, and families.

Pay: $1,000.00 per week

Work Location: Hybrid remote in Ramsey, MN 55303