Healthcare Social Media Marketer

<Job Overview>
Are you passionate about health and wellness and eager to make a meaningful impact through digital channels? We are seeking a dynamic Healthcare Social Media Marketer to elevate our online presence, connect with our community, and promote health-related initiatives across various social media platforms. This paid role offers an exciting opportunity to blend healthcare expertise with innovative marketing strategies, helping us reach and engage diverse audiences while fostering trust and awareness in the healthcare industry. If you're energetic, creative, and ready to drive impactful campaigns, this is the perfect position for you!

<Responsibilities>

• Develop and execute comprehensive social media strategies tailored to healthcare audiences, ensuring alignment with organizational goals and branding standards
• Create engaging, informative, and visually appealing content including posts, videos, infographics, and articles that promote health awareness and services
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer
• Monitor social listening channels to gather insights on public sentiment, trending topics, and community feedback related to healthcare topics
• Utilize Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for designing compelling graphics and visual content that resonate with target audiences
• Implement SEO best practices and conduct keyword research to optimize content discoverability in search engines and social media algorithms
• Analyze web analytics and social media metrics via Google Analytics and web analytics tools to measure campaign performance and inform future strategies
• Collaborate with public relations teams to manage brand reputation, craft press releases, and handle crisis communication when necessary
• Engage actively with followers by responding to comments, messages, and inquiries promptly to foster strong relationship management
• Oversee paid advertising campaigns on Facebook Advertising or other platforms to boost reach and engagement effectively

<Skills>

• Proven experience in social media marketing within the healthcare or related sectors
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
• Expertise in social listening tools like Hootsuite or Buffer for monitoring online conversations
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and digital marketing best practices
• Ability to create high-quality content including photography, video editing, proofreading, and branding materials
• Experience managing Facebook Advertising campaigns and understanding of e-commerce integrations where applicable
• Excellent relationship management skills with a proactive approach to community engagement
• Familiarity with public relations strategies for healthcare organizations
• Ability to analyze data insights from web analytics tools to optimize ongoing campaigns
• Strong communication skills with an eye for detail in proofreading and content creation

Join us as a Healthcare Social Media Marketer if you're ready to leverage your digital marketing expertise in a rewarding environment dedicated to improving health outcomes through innovative online engagement. Your creativity will help shape our brand’s voice while making a real difference in people's lives!

Job Type: Part-time

Pay: $19.00 - $25.00 per hour

Expected hours: 10 – 20 per week

Benefits:

• Flexible schedule

Work Location: In person