Home health marketers

Overview
Join our dynamic team as a Home Health Marketer and play a vital role in connecting patients with compassionate, high-quality home health services. This energetic position offers the opportunity to develop innovative marketing strategies that elevate our brand presence and foster meaningful community relationships. As a key driver of outreach efforts, you will utilize your expertise in digital and traditional marketing channels to expand our reach and improve patient engagement. If you’re passionate about making a difference and thrive in a fast-paced environment, this role is perfect for you!

Responsibilities

• Develop and execute comprehensive marketing plans that promote home health services across multiple channels, including digital platforms, print media, and community events.
• Manage social media campaigns to increase brand awareness, engagement, and lead generation through platforms such as Facebook, LinkedIn, and Instagram.
• Implement SEO strategies to optimize online content for search engines, ensuring maximum visibility in local search results.
• Create compelling content marketing materials such as blog posts, newsletters, and patient success stories that resonate with target audiences.
• Utilize marketing automation tools to nurture leads, track campaign performance, and streamline outreach efforts.
• Analyze website traffic using Google Analytics and other analytics tools to measure campaign effectiveness and identify opportunities for growth.
• Collaborate with sales teams to develop advertising sales initiatives that support business development goals.
• Manage advertising campaigns across Google AdWords, Facebook Advertising, print advertising, and other media outlets to maximize reach within budget constraints.
• Conduct market research to stay informed about industry trends, competitor activities, and community needs relevant to home health services.
• Maintain up-to-date knowledge of digital marketing best practices including performance marketing, e-commerce strategies, and B2B (business-to-business) marketing approaches.

Skills

• Proficiency in SEO techniques and social media marketing strategies to enhance online presence.
• Strong understanding of multichannel marketing approaches combining digital, print, and community outreach efforts.
• Experience with advertising sales and managing advertising campaigns across multiple platforms such as Google AdWords and Facebook Advertising.
• Skilled in using Adobe Creative Suite for designing engaging promotional materials.
• Knowledge of digital marketing tools including WordPress for website management, HTML for content customization, and marketing automation platforms.
• Ability to conduct thorough research to inform campaign development and improve targeting accuracy.
• Excellent copywriting skills for creating persuasive content tailored to diverse audiences.
• Familiarity with analytics tools like Google Analytics to monitor performance metrics effectively.
• Experience in email marketing campaigns to nurture leads and maintain ongoing communication with prospects.
• Strong background in performance marketing strategies aimed at maximizing ROI through data-driven decision-making.
• Understanding of print advertising processes for local newspapers or magazines related to healthcare services.
• Proven ability in sales support activities related to expanding service offerings through targeted advertising initiatives. Embark on a rewarding career that combines creativity with strategic thinking! We’re dedicated to supporting your professional growth while making a positive impact on the lives of those we serve through innovative home health solutions.

Job Types: Full-time, Contract

Pay: $23.00 - $40.00 per hour

Work Location: In person