Homecare Referral & Business Growth Coordinator (Remote – Georgia Market)

About Us

We are a Georgia-based licensed home care agency serving both pediatric and senior populations across 20 counties in the Atlanta metro area. Our agency provides skilled nursing, personal care, companion, and in-home support services through Georgia Medicaid programs, private pay, and long-term care partnerships.

We are growing aggressively and looking for a highly motivated healthcare marketer and relationship-builder who can help increase referrals and expand our presence with healthcare professionals, schools, hospitals, senior communities, and community organizations throughout Georgia.

This is NOT a passive admin role. We are looking for someone who enjoys outreach, relationship-building, follow-up, and helping grow a healthcare business.

Position Summary

The Home Care Referral Marketing & Business Development Coordinator will be responsible for generating referral opportunities through consistent outreach, relationship management, follow-up, and CRM organization.

You will communicate regularly with:

• Pediatric offices
• Specialty clinics
• Hospital discharge planners
• Case managers
• Social workers
• School nurses
• Assisted living facilities
• Rehab centers
• Senior communities
• Home health and hospice agencies
• Community healthcare organizations

Your primary objective is to help our agency grow referral volume and build long-term referral relationships across our Georgia service areas.

Key Responsibilities - Referral Source Outreach

• Make outbound calls daily to referral sources across our Georgia counties
• Introduce agency services professionally and confidently
• Build relationships with pediatric and senior healthcare referral partners
• Maintain weekly follow-up communication with active referral sources
• Send outreach emails, faxes, and text follow-ups

Relationship Development

• Build long-term referral relationships with healthcare professionals
• Track referral source activity and engagement
• Identify high-potential referral opportunities
• Help strengthen agency visibility within the healthcare community

Intake & Lead Coordination

• Respond to inbound referrals promptly
• Conduct warm intake calls with families
• Help guide families through the onboarding/referral process
• Coordinate intake appointments and paperwork collection

CRM & Reporting

• Manage all outreach activity inside Go High Level (GHL) CRM
• Document calls, emails, notes, and referral status daily
• Maintain organized referral databases by county and source type
• Provide weekly reporting on outreach activity and referral progress

Growth & Marketing Support

• Assist with identifying new referral opportunities
• Help improve outreach messaging and follow-up strategies
• Support marketing campaigns and relationship-building initiatives
• Contribute ideas to help grow the agency quickly and effectively

Ideal Candidate

We are looking for someone who is:

• Confident on the phone
• Comfortable with outbound outreach and follow-up
• Organized and proactive
• Relationship-driven
• Self-motivated and accountable
• Persistent without being overly aggressive
• Compassionate and professional when speaking with families

Preferred Experience

Strong preference for candidates with experience in:

• Home care marketing
• Home health marketing
• Hospice marketing
• Healthcare outreach
• Physician relations
• Medical office coordination
• Patient intake
• Healthcare sales
• Case management support
• Community liaison roles

Experience with any CRM is preferred.
Go High Level (GHL) experience is a major plus.

Requirements

• Excellent spoken and written English
• Strong phone communication skills
• Comfortable making outbound calls daily
• Reliable internet connection and quiet remote workspace
• Ability to work independently
• Available during US Eastern Time business hours
• Experience using CRM systems and spreadsheets
• Strong follow-up and organizational skills

Compensation

• Competitive hourly pay based on experience
• Performance bonuses tied to qualified referrals and patient enrollments
• Performance bonus: $50 per qualified referral that is submitted to Medicaid
• Additional $75 bonus per patient approved and enrolled
• Flexible remote work environment
• Opportunity for long-term growth with expanding agency

Pay: $8.00 - $15.00 per hour

Experience:

• Homecare Business development: 1 year (Required)

Work Location: Remote