Hospice Community Liaison

Job Overview
We are seeking a dynamic and innovative Marketer to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies across multiple channels to enhance brand visibility, drive engagement, and generate leads. This role requires a strong understanding of digital marketing tools, content creation, and data analysis to optimize campaigns and achieve business objectives. The successful applicant will have experience in SEO, social media marketing, multichannel marketing, and advertising sales, with proficiency in Adobe Creative Suite, WordPress, HTML, and Google Analytics. This is an exciting opportunity for a creative professional passionate about shaping impactful marketing campaigns in a fast-paced environment.

Duties

• Develop and implement integrated marketing strategies utilizing SEO, content marketing, email marketing, and performance marketing techniques
• Manage social media platforms including Facebook Advertising and other digital channels to increase brand awareness and audience engagement
• Create compelling content for various platforms including blogs, websites (WordPress), and print advertising materials
• Conduct market research to identify trends, customer needs, and competitive insights to inform campaign development
• Utilize marketing automation tools to streamline campaigns and improve efficiency
• Oversee advertising sales initiatives across digital and print media
• Analyze campaign performance using Google Analytics and other analytics tools; prepare reports to measure ROI and optimize future efforts
• Manage budgets for advertising campaigns ensuring effective allocation of resources
• Collaborate with product management teams to align marketing strategies with product launches and updates
• Maintain up-to-date knowledge of industry best practices in digital marketing, B2B marketing, e-commerce, and related fields

Experience

• Proven experience in digital marketing roles with a strong portfolio demonstrating successful campaigns in SEO, social media marketing, multichannel marketing, and advertising sales
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding skills preferred
• Hands-on experience with Google Analytics, Google AdWords (Google Ads), Facebook Advertising platforms, and email marketing tools
• Knowledge of marketing automation platforms and performance marketing strategies
• Strong copywriting skills with the ability to create engaging content tailored for different audiences
• Experience managing budgets for large-scale campaigns with measurable results
• Ability to analyze data effectively to inform decision-making and optimize campaign performance
• Excellent research skills to stay ahead of industry trends and emerging technologies

This position offers an engaging environment where creativity meets strategic thinking. If you are passionate about digital innovation and eager to make a significant impact through your marketing expertise, we encourage you to apply.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: On the road