hospice Marketer

Overview
Join our dynamic team as a Hospice Marketer and play a vital role in connecting patients and families with compassionate end-of-life care. In this energetic and impactful role, you will develop and execute innovative marketing strategies to raise awareness about hospice services, foster community relationships, and drive engagement across multiple channels. Your creativity, strategic thinking, and passion for service will help ensure that those in need find the support they deserve while elevating our organization’s presence in the community. This paid position offers an exciting opportunity to make a meaningful difference through targeted outreach and compelling content marketing.

Duties

• Develop comprehensive multichannel marketing campaigns that promote hospice services through digital platforms, print advertising, community events, and partnerships.
• Manage and optimize digital marketing efforts including SEO (Search Engine Optimization), Google AdWords campaigns, Facebook Advertising, email marketing, and marketing automation tools to increase visibility and engagement.
• Create high-quality content tailored for various audiences, utilizing copywriting skills to craft compelling messages for websites, social media posts, newsletters, and print materials.
• Oversee website management using WordPress and basic HTML editing to ensure content is current, engaging, and optimized for search engines.
• Conduct research on target demographics, competitors, and industry trends to inform marketing strategies and identify new opportunities for outreach.
• Analyze campaign performance using Google Analytics and other analytics tools to measure success, generate reports, and adjust tactics accordingly for maximum impact.
• Build strong relationships with community organizations, healthcare providers, and referral sources to enhance brand awareness and foster collaborative opportunities.
• Manage advertising sales efforts by identifying potential partners or sponsors interested in supporting hospice-related initiatives.
• Coordinate with product management teams to align marketing efforts with organizational goals while managing budgets effectively for campaigns across print, digital, and social media channels.

Requirements

• Proven experience in digital marketing including SEO, social media marketing, performance marketing, content marketing, and email campaigns.
• Strong proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress platform management, HTML basics, and Google Analytics.
• Knowledge of B2B (business-to-business) marketing strategies as well as consumer-focused outreach techniques.
• Familiarity with marketing automation platforms to streamline campaigns and improve efficiency.
• Ability to develop engaging copywriting tailored to diverse audiences while maintaining brand voice.
• Experience managing advertising campaigns on Facebook Ads Manager and Google AdWords with a focus on measurable results.
• Excellent research skills combined with analytical thinking to interpret data insights into actionable strategies.
• Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints.
• Effective communication skills for collaborating with internal teams and external partners alike. Join us in this rewarding role where your innovative marketing expertise will directly impact lives by connecting those in need with compassionate hospice care. We value energetic professionals eager to make a difference through strategic outreach—apply today!

Job Type: Contract

Projected Total Compensation: From $1.00 per year

Work Location: In person