IN-HOUSE DIGITAL MARKETING DESIGNER

Position Overview

We are seeking an accomplished In-House Digital Marketing Designer with a background in health care markets including Payer, Provider, and Life Sciences. The ideal candidate will have at least 5 years of digital marketing experience and capabilities of turning technical writings and product marketing ideas into polished, usable digital assets for a B2B audience.

Essential Role Functions

• Design and produce digital assets such as one-pagers, infographics, solution briefs, white papers, diagrams, sales slides, web graphics, and social creative
• Translate rough concepts (notes, outlines, screenshots, whiteboard sessions) into clear layouts with strong visual hierarchy
• Create and manage design systems: templates, iconography, color usage, typography, and basic brand standards to keep output consistent
• Prepare production-ready files for web and print (exporting, compression, file naming, versioning, and handoff)

Website maintenance responsibilities

This position will be responsible for the day-to-day website updates and upkeep, including:

• Build and update pages in a CMS (WordPress and/or Sanity): landing pages, blog layouts, simple content updates, basic navigation changes
• Maintain core site hygiene: broken-link checks, image optimization, page speed basics, and routine QA across desktop/mobile browsers
• Manage CMS operations: theme/component updates, plugin maintenance (where applicable), user access/permissions, staging-to-production publishing workflows, and rollback/version control practices as available
• Implement and validate SEO essentials: on-page metadata (titles, meta descriptions), header structure, internal linking, image alt text, redirects, and sitemap basics
• Coordinate tracking: ensure analytics tags/events are in place and verify key actions (form submits, CTA clicks) are measurable
• Partner with technical resources when deeper work is needed (custom development, complex integrations, security issues)

Qualifications

• Demonstrated graphic design experience in a B2B setting (in-house, agency, or both)
• Strong Adobe Illustrator skills (you can create and edit vector artwork, diagrams, and layout-driven assets)
• Experience maintaining and updating websites in a CMS environment (publishing workflows, QA, and routine upkeep)
• Working knowledge of SEO fundamentals and web analytics (Google Analytics, SEMrush)
• A design portfolio you can share (PDF and/or online) showing relevant digital work—especially B2B assets and web-forward design

• Ability to work on-site in San Luis Obispo and collaborate frequently in person
• Basic HTML/CSS literacy for troubleshooting and small edits
• Experience creating repeatable templates for slides and one-pagers
• High level of self-motivation and ability to work independently

Skills & Attributes

• Strategic thinker with a focus on results
• Excellent interpersonal skills with the ability to build rapport quickly
• Adaptable to changing market conditions and client needs
• Adobe Creative Suite, with strong hands-on experience in Adobe Illustrator (plus Photoshop and InDesign as needed)
• CMS experience: WordPress and/or Sanity (or similar headless/content platforms)
• Analytics and SEO tools: Google Analytics and SEMrush; familiarity with basic SEO/SEM workflows

Additional Information

• Equal Employment Opportunity & Reasonable Accommodation: Gaine is an Equal Opportunity Employer and is committed to providing reasonable accommodations in accordance with applicable law.
• This job description is not intended to be all-inclusive. Duties, responsibilities, and requirements may change based on business needs.