In-House Marketing Representative

Job Overview
We are seeking a dynamic and results-driven Marketing Representative to join our team. This role is essential in promoting our brand and driving sales through innovative marketing strategies. The ideal candidate will have a strong understanding of digital marketing, multichannel marketing, and performance marketing, with the ability to leverage various platforms to reach target audiences effectively.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals.
• Manage and optimize SEO efforts to enhance online visibility and search rankings.
• Create engaging content for various platforms, including social media, email campaigns, and websites using WordPress.
• Utilize analytics tools such as Google Analytics to track campaign performance and make data-driven decisions.
• Execute social media marketing campaigns across platforms, including Facebook Advertising, to increase brand awareness and engagement.
• Conduct market research to identify trends, customer needs, and competitive landscape insights.
• Collaborate with the sales team to support advertising sales initiatives and drive B2B marketing efforts.
• Oversee budget management for marketing projects while ensuring cost-effectiveness.
• Design visually appealing marketing materials using Adobe Creative Suite for both digital and print advertising.
• Implement marketing automation tools to streamline processes and enhance customer engagement.

Experience

• Proven experience in digital marketing, content marketing, and e-commerce strategies.
• Familiarity with HTML for website updates and enhancements is preferred.
• Strong copywriting skills with the ability to create compelling messaging that resonates with target audiences.
• Experience in performance marketing techniques that drive measurable results.
• Knowledge of analytics tools for assessing campaign effectiveness is essential.
• Previous experience in product management or sales is a plus. Join us as we strive to elevate our brand presence through innovative marketing initiatives!

Job Type: Full-time

Pay: From $420.00 per week

Benefits:

• Health insurance

Work Location: Hybrid remote in San Juan, PR 00926