In-House Marketing Representative

Overview
We are seeking a dynamic and motivated In-House Marketing Representative to join our law firm. This role offers an exciting opportunity to craft compelling marketing strategies, manage diverse campaigns, and elevate our brand presence across multiple channels. As an integral part of our organization, you will leverage your creativity and analytical skills to drive engagement, generate leads, and support our overall business growth. This paid position is perfect for a proactive individual passionate about digital marketing and eager to make a tangible impact.

Responsibilities

• Implement marketing automation tools to nurture leads, track campaign performance, and improve conversion rates through Google Analytics and other analytics platforms.
• Develop and execute multichannel marketing campaigns across social media platforms, email, print, and digital advertising channels to maximize brand visibility.
• Manage content creation including copywriting, graphic design, and video production using Adobe Creative Suite to produce engaging marketing materials.
• Optimize website content using SEO best practices and manage updates on WordPress and HTML to enhance online presence.
• Conduct research on industry trends, competitor activities, and target audience preferences to inform strategic decisions.
• Monitor campaign budgets, analyze performance metrics, and adjust strategies accordingly to ensure optimal ROI in performance marketing initiatives such as Facebook Advertising and Google AdWords.

Skills

• Proven expertise in SEO, social media marketing, content marketing, and digital marketing strategies.
• Strong knowledge of multichannel marketing techniques including email marketing, print advertising, and e-commerce platforms.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising tools, and marketing automation software.
• Excellent research skills combined with compelling copywriting abilities tailored for B2B audiences.
• Experience in product management, budgeting for campaigns, and analyzing performance metrics for continuous improvement.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Strong communication skills with the ability to collaborate effectively across teams and present strategic insights clearly. Join us as an In-House Marketing Representative if you’re ready to energize our brand with innovative campaigns and make a meaningful difference through your expertise!

Job Type: Full-time

Pay: $75,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Work Location: In person