In house marketing Specialist

Overview
We are seeking a dynamic and innovative In-House Marketing Specialist to join our vibrant team! This role offers an exciting opportunity to lead and execute comprehensive marketing strategies that elevate brand presence across multiple channels. As a key driver of our marketing initiatives, you will craft compelling content, optimize digital campaigns, and harness the power of data analytics to deliver measurable results. Your creativity and strategic thinking will directly contribute to our growth, engagement, and overall success. If you thrive in a fast-paced environment and are passionate about shaping impactful marketing campaigns, this is the perfect role for you!

Responsibilities

• Develop and implement integrated marketing campaigns across digital and print platforms, ensuring alignment with brand goals
• Manage social media marketing efforts on platforms such as Facebook, Instagram, LinkedIn, and Twitter to boost engagement and follower growth
• Optimize website content using SEO best practices to improve search engine rankings and increase organic traffic
• Utilize marketing automation tools to nurture leads through targeted email marketing campaigns and customer journeys
• Create engaging content for blogs, newsletters, product descriptions, and promotional materials that resonate with target audiences
• Analyze campaign performance using Google Analytics, Facebook Advertising insights, and other analytics tools to refine strategies
• Oversee advertising sales initiatives by collaborating with external partners and managing ad budgets effectively
• Maintain proficiency in Adobe Creative Suite for designing visual assets that enhance campaign impact
• Conduct research on industry trends, competitors, and market opportunities to inform strategic decisions
• Support product management teams in launching new offerings through coordinated marketing efforts

Qualifications

• Proven experience in digital marketing, content marketing, or multichannel marketing roles with a focus on performance marketing strategies
• Strong knowledge of SEO techniques, Google AdWords (now Google Ads), Facebook Advertising, and Google Analytics
• Payed,and Organic Meta Ads, TikTok Ads, Google Ads.
• GoHighLevel Experience
• Proficiency in (Photoshop, Illustrator, InDesign, Canva, Capcut) along with WordPress and basic HTML skills for website management
• Familiarity with e-commerce platforms and tools such as product management systems and sales automation software
• Excellent copywriting skills with the ability to craft clear, persuasive messaging tailored to diverse audiences
• Experience with print advertising campaigns and traditional marketing methods is a plus
• Ability to analyze data effectively to measure ROI and optimize ongoing campaigns
• Strong organizational skills with experience managing budgets and coordinating multiple projects simultaneously
• A proactive team player who demonstrates research-driven decision-making and innovative thinking

Join us as we push the boundaries of creative marketing! Your expertise will help shape compelling stories that connect with our audience while driving measurable growth. We’re committed to fostering an environment where your talents can flourish—empowering you to make a meaningful impact every day!

Job Type: Part-time

Pay: Up to $150,000.00 per year

Expected hours: 20 – 30 per week

Work Location: In person