Industrial Technical Content Specialist

ControlByWeb is hiring an Industrial Technical Content Specialist to support our industrial automation and embedded control product line. We are seeking a technically grounded communicator who can help translate complex industrial control products into clear, accurate, and useful content.

This role is intended for candidates with experience in industrial, electrical, automation, or embedded hardware environments.

This is not a lifestyle marketing, influencer, or general content creation role. Our audience consists of engineers and technical buyers who expect precision, clarity, and product accuracy.

You will work closely with engineering, sales, and support teams to develop technical documentation, product education materials, and conversion-focused website content that helps customers understand, select, and deploy our products.

Key Responsibilities

Technical Documentation & Product Content

• Write and edit user manuals, installation guides, setup documentation, and application notes
• Translate engineering specifications, wiring diagrams, and product features into clear customer-facing content
• Develop and maintain detailed product pages and content on our website
• Create product comparison guides and technical resources to support sales and integrators
• Ensure all technical content is accurate, consistent, and aligned with engineering intent

Website & Product Education

• Improve product education content to support lead generation and customer conversion
• Optimize technical website content for clarity and usability
• Collaborate with engineering and support teams to clarify product capabilities and use cases

Sales & Marketing Support

• Assist in producing technical case studies and application examples
• Support product-focused email campaigns and newsletters
• Create technical blog posts or educational articles relevant to industrial customers
• Participate in analyzing sales/support calls to stay aligned with customer needs

Additional Support

• Design product labels, packaging assets, and supporting branded materials
• Coordinate with third-party distributors (Amazon, Digi-Key, etc.) to ensure accurate product representation and order fulfillment
• Help monitor and update marketing performance reports and KPIs

Required Background & Qualifications

• 2+ years of experience in industrial automation, embedded systems, electrical products, hardware, or technical B2B environments
• Demonstrated experience writing technical documentation or product-focused content
• Comfortable reviewing wiring diagrams, I/O specifications, and product datasheets
• Ability to interview engineers and ask clarifying technical questions
• Strong writing, editing, and technical communication skills
• High attention to detail and commitment to accuracy
• Ability to manage multiple projects and meet deadlines
• Assist marketing teams by tracking KPIs

Preferred Experience

• Familiarity with PLCs, relays, I/O modules, Modbus, MQTT, REST APIs, or similar technologies
• Experience marketing or documenting hardware products (not just SaaS)
• Experience working with engineers, integrators, or OEM customers

Tools & Technical Proficiency

Proficiency in:

• WordPress (product page management)
• HubSpot (CRM and email marketing)
• Adobe Creative Suite (Illustrator, Photoshop, Premiere)
• Basic HTML & CSS

Familiarity with:

• Google Analytics
• Google Tag Manager
• Web hosting platforms

What This Role Is Not

This position is not intended for candidates whose background is primarily in:

• Consumer or lifestyle marketing
• Social media influencer content
• General blog or SEO content writing without technical product experience

Our customers expect technical precision and real product understanding.

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Work Environment

This is a full-time, in-office position located in Logan, Utah. We value collaboration between engineering, sales, support, and marketing, and this role works closely with multiple departments.

Job Type: Full-time

Pay: $22.00 - $32.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Work Location: In person