Influencer and Content Creation Lead

About Us

Public Veil is a New York-based women’s apparel brand creating elevated everyday staples at shockingly low prices.

Role Overview

We’re hiring an Influencer & Content Lead to own influencer programs, content creation, and organic social execution across TikTok, Instagram, and our website. This is a hands-on role for someone who has style, has experience making content, understands performance, and has strong communication skills. This is not a strategy-only role. You will be executing daily.

Responsibilities

Influencers & Creators

• Own ShopMy (outreach, onboarding, tracking)
• Manage all influencers end-to-end (outreach, contracts, briefs, planning)
• Manage paid TikTok creators
• Source, manage, and direct content interns

Content Creation & Direction

• Develop content ideas and creative direction
• Create TikTok and Instagram content
• Create content for paid ads
• Produce and shoot Apple-style, premium product videos
• Use AI tools and CapCut for content creation
• Enforce visual and tonal brand standards
• Own organic TikTok and Instagram execution

Website & PDP Content

• Own all website content (photoshoots, PDPs, callouts)
• Hire and manage models and photographers for PDP shoots
• Lead styling for PDP and brand content

Performance & Testing

• Build systems to test, learn, and iterate (hooks, formats, creators)
• Manage content and creator performance analysis
• Track profitability by channel (spend, ROAS, returns)

Experience

• 2+ years and strong content creation experience (AI tools, CapCut, photoshoots)
• Hands-on experience managing creators and influencers
• Experience creating paid social content
• Hands-on experience personally creating, posting, and appearing in TikTok content, and is comfortable ideating post ideas, hooks, and formats.
• Experience working with a DTC or e-commerce brand preferred

Skills & Traits

• Strong communicator, highly organized, excellent follow-up
• Strong sense of style and taste for on-brand content
• Creative thinker with a steady flow of content ideas
• Comfortable owning execution and learning from performance data
• Scrappy, proactive, and comfortable moving fast

Pay: $60,000.00 - $100,000.00 per year

Work Location: Hybrid remote in New York, NY 10001