Influencer Marketing Intern (KOL Outreach & Affiliate)

Company Overview

ROXON Inc. is an outdoor gear brand specializing in innovative modular multitools and everyday carry (EDC) products. We combine functionality, design, and innovation to deliver high-quality gear trusted by outdoor enthusiasts and creators worldwide.

Position Summary

We are looking for a highly proactive Influencer Marketing Intern who can identify, reach out to, and manage relationships with content creators (KOLs).

This role is heavily execution-driven — your main goal is to find the right creators, initiate partnerships, and track their performance based on actual results (sales & engagement).

Key Responsibilities

1. KOL Outreach & Sourcing

• Identify relevant creators across platforms (TikTok, Instagram, YouTube, etc.)
• Source nano to mid-tier influencers aligned with our brand (EDC, camping, BBQ, outdoor lifestyle)
• Conduct daily outreach via DM, email, or influencer platforms
• Maintain and update outreach tracking sheets

2. Creator Relationship Management

• Communicate with creators regarding collaboration details
• Coordinate product gifting and campaign requirements
• Follow up to ensure content delivery (videos/posts)
• Build long-term relationships with high-performing creators

3. Performance Tracking & Optimization

• Track affiliate links, discount codes, and creator performance
• Analyze which creators generate sales and engagement
• Identify top-performing creators for long-term partnerships
• Help optimize outreach strategy based on performance data

4. Platform & Tools

• Use tools like GRIN, affiliate platforms (e.g., Awin), and internal tracking sheets
• Assist in managing influencer campaigns and creator pipelines

Qualifications

• Current student or recent graduate in Marketing, Communications, Media, Design, Film, or related fields
• Strong interest in social media, influencer marketing, and digital content
• Good communication skills and a willingness to learn
• Familiarity with at least one major social media platform
• Basic understanding of content trends and visual storytelling

Nice to Have (Not Required)

• Personal social media account management experience
• Interest in DTC brands, e-commerce, or UGC-driven marketing
• Experience or curiosity around AI tools for content creation
• Background in photography, videography, or creative fields

Job Type: Internship

Pay: $18.00 per hour

Work Location: In person