Influencer Marketing Manager (Jewelry and Fashion

About Us

Mint & Lily is a fast-growing jewelry brand built on the belief that personal style should be meaningful, accessible, and inspiring. We’re passionate about helping people express themselves through beautiful, high-quality pieces that resonate on a deeper level. As we continue to expand our footprint, we’re looking for a dynamic and creative Influencer Marketing Manager to shape and scale our influencer program into one of the most impactful engines of brand growth.

The Role

As our Influencer Marketing Manager, you’ll own the end-to-end influencer strategy, building long-term partnerships that authentically connect our brand to millions of people. You need to think strategically and be willing to roll up your sleeves to execute the details —developing innovative campaigns, cultivating creator relationships, and ensuring that Mint & Lily is consistently at the forefront of digital culture. This is a high-visibility role with direct impact on brand awareness, community growth, and revenue.

Responsibilities

• Build an overarching ongoing influencer strategy, driving awareness, followership and direct sales. Continue to learn and iterate as the ecosystem and business needs evolve.
• Identify creators who have the right combination of size/scale of following, quality of content and brand fit with Mint & Lily and establish partnerships.
• Negotiate agreements and rights deals with creators.
• Remain on top of creator culture, viral trends and best practices so Mint & Lily can be at the forefront of new trends, channels and strategies in real time.
• Develop best-in-class creative briefs for creators and provide clear, concise feedback on their deliverables.
• Create and maintain the creator database, tracking contacts, success metrics and pertinent information.
• Drive sustainable product seeding program from strategy through execution.
• Procure high quality UGC content for ad campaigns and organic social, working hand-in-hand with paid and social media teams.
• Vet inbound creator requests and establish new relationships with quality partners.
• Work cross functionally with the operations, product and creative teams to ensure priority initiatives and products seamlessly promoted.
• Develop a measurement framework to assess each influencer’s impact on both brand and growth performance. Define the core KPIs, create a standardized reporting template, and set an optimization cadence to continuously improve media efficiency

About You

• You LOVE Mint & Lily and are excited to speak about our brand and products.
• Eye for jewelry and a taste for fashion. You know what looks good and have the attention to detail to know when something does not.
• Well versed in the influencer and creator world inside and out, with a heavy expertise in what motivates people on Instagram, Facebook, YouTube and TikTok.
• Passionate and knowledgeable about creators and the entertainment space. You are aware of viral internet moments as they happen and are ready to ride the wave that follows.
• Equal parts data and intuition driven. You’re not afraid to pore over metrics and spreadsheets to identify insights that marry with your experience and expertise.
• Entrepreneurial, proactive and resourceful. You are a creative problem solver who can take the reins with little or no oversight.
• Organized with a detail-oriented mindset with strong PM skills
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced, growth-oriented environment.
• Team player who is excited to join a tight knit team that is laser focused on achieving great things.
• Goal-oriented, with demonstrated success in managing through ambiguity and change in a fast-paced, complex environment.

Job Types: Full-time, Part-time, Contract

Pay: $40,000.00 - $80,000.00 per year

Expected hours: 20 – 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location: Remote