Influencer Marketing & Social Media Manager

NAOS is a purpose-driven company, inspired by a claimed humanist utopia. A look at the world, the constant will to question and challenge the status quo to build a future that never forgets that its ultimate purpose is the Human. Thus, 43 years ago Jean-Noël Thorel, pharmacist-biologist, shoved the certainties of cosmetics by bringing to life a disruptive but respectful approach: the ecobiology, meaning the art of reinforcing the skin’s natural mechanisms to preserve its ecosystem. Rather than over-treating the skin, you have to teach it to live.

The brands Bioderma, Esthederm and Etat Pur were born from this idea in order to make NAOS a major international player in Skincare. Today, NAOS is present in 130 countries, remains still resolutely independent, and aims to become globally recognized for the relevance of its vision and the value of its approach. For this purpose, the company is about to move up to a new dimension by expanding from Skincare to Human Care (health, beauty & wellness)

We are looking for a Influencer Marketing&Social Media Manager to work in NAOS Turkey Office located in Maslak, İstanbul

Qualifications

• University degree in Marketing Communications, Advertising or related sciences
• At least 2/4 years of experience in marketing with focus on social media, content management, influencer marketing
• Has a good understanding of digital marketing tools and channels
• Advanced knowledge of English both written and spoken, French would be an asset
• Excellent communication and writing skills
• Very good knowledge of MS Excel and other MS Office applications
• Result oriented with strong organizational and planning skills
• Team working skills
• Creative thinking

Job Description

• Represent all aspects of brand activation in social media including key campaigns and launches, calendars and processes, events and initiatives
• Lead creative and powerful social media activation plans to win in all categories
• Plan and drive seasonal brand activation calendar for social media and influencer planning according to marketing plan in line with the brand strategy
• Ensure strong relationships and good direction with our social media and influencer marketing agencies
• Lead the briefing of the agencies. Build responses to prospects’ briefs, identifying areas for improvement and ideas for new activity and be able to present these in a compelling way to senior stakeholders
• Manage to set KPIs for each campaign for each influencer and for social media agencies. Reporting on performance in line with KPIs
• Tracking campaign performance and analyzing metrics to understand the influencer retention/adoption and ROAS
• Monitor and analyze competitor activities and analyze reports. Analyze competitor activity and industry trends to drive commercial opportunities
• Analyze digital assets of competitors and dermocosmetic brands in order to ascertain best practices
• Budget management
• Improving influencer's engagement activities with analytical approach
• Increasing influencer & seller interactions with engagement journeys
• Assist in developing, briefing and managing end-to-end influencer campaigns
• Collaborating with teams across other departments to improve the operating model
• Implementing innovative product and business mechanics to grow the business and improve the ROI
• Manage the influencer marketing budget effectively, ensuring maximum ROI
• Building and maintaining relationships with influencers and agency partners, overseeing delivery, content creation
• Monitor and analyze the effectiveness of influencer campaigns, providing regular reports on key performance metrics
• Expertise in internet trends and pop culture to catch creative things. Stay informed about changes in social media algorithms, trends, and best practices
• Work with cross functions to co-create local campaigns and push forward for execution. - Work closely with the brand, creative, merchandising and product teams - devising effective campaigns and possibly generate insights for digital strategy
• Responsible for the operational performance of influencers, and assisting their content performance on a daily basis
• Day to day running of Bioderma social media platforms, creating and managing all published content (images, video and texts)
• Implement a content editorial calendar to manage content and planning specific, timely social media marketing campaigns and prepare the social media calendars accordingly
• Planning our sponsorship activities with social media and influencer marketing
• Audience: Use our social listening tools to identify and build an understanding of our clients’/prospects’ target audiences and trends
• Set clear objectives: Agree objectives for campaigns considering traffic, brand awareness, customer retention, online reputation, leads or sales as a starting point
• Supporting contents for marketplaces as well
• Supporting medical teams in the context of medical contents