Influencer Marketing Specialist

ABOUT MUMZWORLD

Founded in 2011, with the vision of making a mother’s life easier, Mumzworld has pioneered a revolutionary and gold standard e commerce shopping experience for all things mother, baby and child in the Middle East region.

Today, Mumzworld prides itself with being the premier, trusted and definitive source of mother baby and child products in the region, with the largest unique range of products. Mothers are at the heart of our brand. We not only strive to ensure that they make the most informed purchase decisions and receive a delightful, seamless and unique online experience, but also that they are empowered and engaged by the most supportive bilingual community. From the region, and for the region, we have impacted a community of over 2,000,000 Mumz and growing. Mumzworld has received numerous international and regional awards, anchoring it as the leader in its space. We are always on the lookout for the smartest, most ambitious talent who share our vision to build a best in class vertical ecommerce business, who are interested in contributing to the larger community and who believe that the only way to build great businesses is by being smarter, faster and more innovative than anyone else. We look for team players who are modest, understated, yet create loud impact with their results. If that is you, we’d love to chat. Building and nurturing long-term relationships with key influencers and content creators

Responsibilities:

• Developing and executing engagement strategies to boost loyalty and user-generated content
• Managing communication by responding to comments, DMs, and feedback promptly
• Collaborating with influencers, customer service, and brand teams for smooth interactions
• Analyzing performance data and generating regular reports to optimize campaigns and show ROI
• Leading influencer negotiations, contracts, gifting, and content acquisition
• Organizing product testing sessions, collecting feedback, and turning insights into actions
• Creating and managing discount codes, tracking sheets, and influencer documentation
• Running a focus group for engagement, ideation, and campaign input
• Exploring initiatives to scale content and enhance brand visibility
• Maintaining SOPs, performance dashboards, and monthly overviews
• Identifying branding opportunities and supporting growth on YouTube