Instagram Content & Ads Creator

About Us

Floridus Natural is India’s first essential skincare brand dedicated to mothers and babies. We’re not just another skincare company — we’re building an emotional, result-driven brand with products that solve real problems and connect deeply with families. To take our social media presence and ad campaigns to the next level, we’re looking for a creative powerhouse who can turn ideas into scroll-stopping content and high-performing ads.

Role Overview

We need someone who lives and breathes Instagram — someone who understands how to create unscrollable content, viral reels, UGC-style videos, and high-converting ads. This role isn’t just about posting pretty content. It’s about making moms stop, watch, engage, and buy.

As our Instagram Content and Ads Creator, you’ll be responsible for:

• Designing and executing viral hooks, reels, AI-based content, and UGC-style videos.
• Creating performance-driven ads (like for our breakthrough Perineal Spray) that actually convert into sales.
• Managing our Instagram page end-to-end — from content strategy and posting to engagement and growth.
• Running and optimizing ad campaigns with clear KPIs for awareness, engagement, and sales results.

Key Responsibilities

• Plan, create, edit, and publish engaging Instagram reels, stories, and posts.
• Conceptualize and produce ads that sell, using storytelling and emotional hooks.
• Collaborate with our team to understand product USPs and build content that highlights them authentically.
• Use AI tools, video editing software, and trending formats to create original, viral-worthy content.
• Analyze Instagram insights and ad performance, then optimize strategies to maximize ROI.
• Manage Instagram page growth, scheduling, and community engagement like a pro.
• Stay on top of the latest trends, algorithms, and ad strategies to keep Floridus ahead of the curve.

Required Skills & Experience

• Proven expertise in content creation and video editing (Reels, AI tools, trending edits).
• Strong command of English — brilliant at crafting hooks, captions, and scripts.
• Advanced knowledge of Instagram marketing & algorithms.
• Hands-on experience with Meta Ads Manager (running + optimizing campaigns).
• Ability to manage Instagram pages end-to-end (content calendar, scheduling, engagement).
• Creative mindset with an eye for detail and storytelling.
• Self-driven, proactive, and able to deliver results under deadlines.

Preferred Tools/Software Knowledge

• Adobe Premiere Pro / Final Cut Pro / CapCut / VN
• Canva / Photoshop / Illustrator
• Meta Ads Manager & Analytics
• AI tools (for video + script generation)

What We Offer

• The opportunity to shape and scale a fast-growing, purpose-driven brand.
• A creative playground to bring your ideas to life.
• Competitive pay + growth opportunities.
• A role where your work directly impacts sales, awareness, and brand trust.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

• Partapur, Meerut, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Social media management: 3 years (Required)

Language:

• Hindi (Preferred)
• English (Required)

Work Location: In person