iOS App Publisher & ASO Specialist

Job Title: iOS App Publisher & ASO Specialist

Location: G-8/1, Islamabad

Job Type: Full-time, Onsite

Experience: 1 to 2 years of experience in iOS App Publishing & ASO Specialist

Job Description:

We are looking for a detail-oriented and growth-driven "iOS App Publishing & ASO Specialist" to join our team at TechNest. This role is responsible for managing the complete iOS app publishing lifecycle and driving organic growth through effective App Store Optimization strategies.

Job Responsibilities:

• Manage end-to-end iOS app publishing on App Store Connect, including builds, TestFlight management, versioning, metadata updates, and ensuring full compliance with Apple’s guidelines.
• Plan, execute, and continuously optimize ASO strategies, including keyword research, app titles, descriptions, screenshots, icons, and A/B testing to improve visibility and conversion rates.
• Monitor and analyze app performance metrics such as installs, rankings, conversion rate (CVR), and retention.
• Conduct competitor analysis and market research to identify growth opportunities.
• Iterate and optimize store listings and creative assets to drive sustained organic growth.
• Collaborate with design, development, and marketing teams to align app store strategy with overall product goals.

Job Requirements:

• 1 to 2 years of experience with App Store Connect and iOS app publishing workflows.
• Strong understanding of App Store Optimization (ASO) best practices.
• Ability to analyze data, track KPIs, and make data-driven decisions.
• Familiarity with ASO tools and A/B testing methodologies.
• Strong communication and coordination skills.

Job Type: Full-time

Work Location: In person