IT Services Marketing Manager

Position: IT Services Marketing Manager

Location: Delhi Office

Work Timings: 2:00 PM to 10:00 PM IST

Work Type: Onsite (Work from Office)

Role Overview

We are seeking a highly motivated Marketing Manager with proven experience in the IT services industry. This is a target-based role where you will be responsible for generating qualified leads and achieving mutually agreed targets on a monthly basis. The ideal candidate should have a strong track record in digital marketing strategies, including Facebook, LinkedIn, SEO, PPC, and email marketing, and possess excellent communication and negotiation skills.

Key Responsibilities

• Lead Generation:

• Drive high-quality lead generation through Facebook Ads, LinkedIn Campaigns, and Google Ads.

• Implement SEO strategies to increase organic traffic and inbound leads.

• Plan and execute PPC campaigns, ensuring high ROI.

• Email Marketing:

• Develop and execute targeted email marketing campaigns to nurture leads and drive conversions.

• Use automation tools to enhance outreach efficiency and engagement.

• Target Achievement:

• Meet monthly lead generation and revenue targets as mutually agreed upon with the management.

• Continuously optimize campaigns to ensure targets are met or exceeded.

• Marketing Strategy:

• Collaborate with the team to design marketing strategies tailored to the IT services industry.

• Create and optimize content for blogs, social media, and ad campaigns.

• Data Analysis:

• Track, analyze, and report the performance of campaigns and leads.

• Use insights to improve strategies and enhance lead quality and volume.

• Collaboration:

• Work closely with the sales team to ensure smooth lead handover and alignment of marketing goals with business objectives.

Required Skills and Experience

• Proven experience as a Marketing Manager or similar role in the IT services industry.

• Expertise in Facebook Ads, LinkedIn Campaigns, Google Ads, and SEO best practices.

• Hands-on experience with email marketing platforms like Mailchimp, HubSpot, or ActiveCampaign.

• Proficiency in using analytics tools (Google Analytics, Facebook Insights, etc.).

• Strong understanding of CRM tools and lead tracking systems.

• Excellent communication, negotiation, and interpersonal skills.

• Target-driven with a proven ability to meet or exceed marketing goals.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).

• Minimum 4+ years of experience in marketing IT solutions or services.

• Certifications in Digital Marketing (preferred).

Perks and Benefits

• Competitive salary with performance-based incentives for achieving targets.

• Opportunity to work in a fast-growing IT services company with a dynamic team.

• Professional growth and training opportunities.

Job Type: Full-time

Work Location: In person