IT Support marketing

<Overview>
Join our dynamic team as a Digital Marketing Specialist and unleash your creativity and strategic thinking to elevate our brand’s online presence! In this role, you will craft compelling digital campaigns, optimize our website and content for maximum reach, and analyze performance metrics to drive continuous improvement. Your expertise will help us connect with audiences across multiple channels, ensuring our marketing efforts are innovative, targeted, and results-driven. If you’re passionate about digital marketing and eager to make an impact in a fast-paced environment, this opportunity is perfect for you!

<Responsibilities>

• Develop and execute comprehensive digital marketing strategies across platforms including social media, search engines, email campaigns, and content management systems.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
• Manage paid advertising campaigns using Google Ads (formerly Google AdWords) and Facebook Advertising to maximize ROI.
• Optimize landing pages and user journeys through conversion optimization techniques to enhance engagement and lead generation.
• Create engaging content for blogs, social media posts, email newsletters, and other digital channels that align with brand voice and marketing goals.
• Analyze website analytics with Google Analytics and other tools to monitor performance metrics, identify trends, and refine campaigns accordingly.
• Collaborate with graphic designers using Adobe Photoshop, Adobe Creative Suite, and graphic design principles to produce visually appealing marketing materials.
• Maintain and update websites using WordPress or other content management systems while ensuring SEO best practices are implemented.
• Implement marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement.
• Stay current with industry trends in SEM (Search Engine Marketing), performance marketing, e-commerce strategies, and social media management to keep campaigns innovative and competitive.

<Qualifications>

• Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM strategies, social media marketing, and analytics platforms.
• Proficiency in Google Ads (Google AdWords), Google Analytics, Facebook Advertising, and marketing automation platforms.
• Skilled in content creation, copywriting, keyword research, and graphic design using Adobe Photoshop or Adobe Creative Suite.
• Familiarity with website management using WordPress or other content management systems; knowledge of HTML, CSS, JavaScript is a plus.
• Experience with conversion optimization techniques to improve campaign performance across digital channels.
• Strong analytical skills with the ability to interpret data from SQL or other analytics tools to inform decision-making.
• Excellent communication skills for collaborating across teams and presenting insights clearly.
• Knowledge of B2B marketing strategies and experience in e-commerce environments is desirable but not mandatory. Embark on a rewarding journey where your innovative ideas will shape our digital presence! We value energetic professionals eager to grow their careers while making a tangible impact through cutting-edge marketing initiatives.

Job Type: Part-time

Pay: $22.00 - $31.93 per hour

Expected hours: 15 – 25 per week

Work Location: In person