Jr. Digital Marketing Executive

Company: Techmutant Software Solutions LLP

Location: Ludhiana, Punjab

Department: Marketing

Employment Type: Full-Time, On-site

About Us:
Techmutant Software Solutions LLP is a fast-growing technology company offering AI-powered ERP solutions to educational institutions – schools, colleges, and universities. Our flagship product, EDU, streamlines operations, boosts productivity, and facilitates data-driven decision-making. We are seeking a Digital Marketing Executive to help us increase brand visibility, drive lead generation, and enhance customer engagement across digital platforms.

Key Responsibilities:

• Plan, launch, and optimize campaigns across Google Ads, SEO, social media, and email.
• Conduct A/B testing on ads, landing pages, and email campaigns.
• Create/manage blogs, case studies, newsletters, social posts, and short-form videos/reels.
• Collaborate with design, sales, and creative teams for timely campaign delivery.
• Set up drip sequences, lead nurturing, and automation workflows using Mailchimp, HubSpot, or Zoho.
• Improve website SEO, traffic, and conversions; manage landing pages and content updates.
• Track, analyze, and report KPIs via GA4, GTM, Ads Manager, and translate data into actionable insights.
• Manage marketing tools, CRM integration, tagging, and workflow automation.

Key Skills:

• SEO, SEM, PPC, Google Ads, Meta & LinkedIn Ads.
• Marketing automation tools (Mailchimp, HubSpot, Zoho).
• AI content tools (ChatGPT, Jasper, Canva AI).
• Basic video & design skills (Canva, Adobe, CapCut).
• Strong analytical, communication, and project management skills.

Qualifications:

• Graduate/Post-Graduate in Marketing, Business, or related field; digital marketing certification preferred.
• 0.5–1 year of experience in SaaS/ERP or education-related digital marketing.
• Proven track record of traffic growth, lead generation, and campaign ROI.

KPIs:

• Website traffic and SEO ranking growth.
• Leads generated and CPL optimization.
• Social media engagement.
• Email campaign performance (open & CTR).
• Paid ad ROI.
• Timely delivery of campaigns in coordination with design teams.

Why Join EDU:

• Shape the digital marketing backbone of a fast-growing education SaaS platform.
• Work with cutting-edge tools, analytics, and AI-driven marketing.
• Collaborate in a data-driven, innovative environment.
• Make a measurable impact in the education sector.

Job Types: Full-time, Fresher

Pay: ₹8,000.00 - ₹20,000.00 per month

Benefits:

• Internet reimbursement

Experience:

• Digital marketing: 1 year (Preferred)

License/Certification:

• Digital Marketing Certificate (Preferred)

Location:

• Miller Ganj, Ludhiana, Punjab (Preferred)

Work Location: In person