Junior Analyst

Key Responsibilities:

• Analyse performance data —clicks, views, conversions, and revenue generated by influencers.
• Track and benchmark creator-level funnel metrics across influencer tiers. Monitor and report key performance metrics such as CTR, CVR, AOV, CPM, CPE, CPV, CPC, and influencer revenue contribution.
• Evaluate campaign-level efficiency and provide insights to optimize creator selection, content formats, and campaign strategy.
• Assist in forecasting sales targets, identifying performance improvement opportunities, and supporting data-driven decision-making.
• Develop dashboards, automated reports, and visualizations using Excel, Tableau (or similar BI tools).
• Conduct competitor and market landscape analysis to benchmark influencer pricing, performance trends, and platform best practices.
• Work closely with business teams (Revenue, Creator Management, Marketing) to deliver actionable insights for brand partnerships and creator strategy. Provide actionable insights to internal teams (Revenue, Creator Management, Marketing, etc.)
• Collaborate with the Tech team to understand data flow, and resolve data discrepancies.
• Ensure data accuracy, consistency, and strong documentation of analytical processes.

Must-Have Skills:

• Hands-on experience with SQL for data extraction and analysis.
• Proficiency in MS Excel (Pivot Tables, Advanced Formulas, Data Cleaning).
• Experience with BI tools like Tableau or Power BI.
• Knowledge of performance analysis metrics in e-commerce or affiliate marketing.
• Strong analytical mind set with the ability to translate data into business insights.
• Good communication and presentation skills.

Good-to-Have Skills:

• Familiarity with affiliate marketing platforms, influencer analytics, or SaaS products.
• Experience with basic understanding of database structures.
• Knowledge of Python for data analysis (optional).

Who You Are:

• A problem solver with strong attention to detail.
• A quick learner with a passion for data and digital commerce.
• Collaborative and able to work in a fast-paced, dynamic environment.

Education:

• Bachelor’s degree in Business, Statistics, Computer Science, Data Analytics, or related field.