Key Responsibilities
-
Organic SEO:
-
Develop and execute end-to-end SEO strategies to improve website ranking and drive organic traffic.
-
Conduct keyword research, on-page optimization, technical SEO audits, and off-page link-building activities.
-
Optimize website structure, metadata, images, and content for search engines and user experience.
-
Analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz.
-
Collaborate with content and web development teams to implement SEO best practices.
-
Track, measure, and report on SEO KPIs and identify opportunities for improvement.
-
Paid SEO/SEM (search engine marketing):
-
Plan, create, and manage paid advertising campaigns across Google Ads, Bing, and other search platforms.
-
Conduct keyword bidding strategies, competitor analysis, and A/B testing for ad creatives.
-
Create and manage ad copies, extensions, and landing pages optimized for conversions.
-
Coordinate with analytics and reporting teams to assess paid campaign effectiveness.
-
Stay updated with the latest trends in PPC, SEM, and Google algorithm updates.
-
Local SEO & Google Business Profile (GMB) management:
-
Set up, verify, and optimize Google Business Profiles; ensure NAP consistency.
-
Publish Google Posts, manage photos/videos, and respond to Q&A.
-
Monitor and reply to reviews; support reputation improvement.
-
Manage and update local citations across directories.
-
Track GBP Insights (views, searches, calls, directions) and map rankings; share regular reports.
-
Handle multi-location management, bulk uploads, and verification/suspension issues.
-
Support local link-building and optimize location landing pages.
About Company: We are ITES consultants providing services for websites, applications, digital marketing, SEO: search engine optimization, and social media marketing.