Increase SER’s visibility in search engines and LLM tools
- Research, create and distribute guest articles for relevant blogs and industry magazines
- Actively participate in relevant conversations on platforms such as LinkedIn, Reddit, YouTube and public user groups
- Initiate and contribute to meaningful discussions across forums and social media platforms
- Contribute to semantic SEO efforts in platforms like Wikidata and Wikipedia
- Continuously monitor KPIs and performance to adapt and enhance strategies and tactics
Boost SER’s digital presence with high-impact website content
- Write unique, longtail-focused content for our blog and website (bottom-of-funnel content and other high-intent formats)
- Continuously optimize and update existing web content for relevance and SEO impact
- Experiment with new content formats designed to improve presence in AI overviews and LLM tools
- Support the creation of new AI-based content workflows using tools like pre-trained GPTs
Establish SER’s internal experts as thought leaders
- Collaborate with key employees to define focus topics and conduct interviews as content input
- Create blog posts and guest articles as a ghostwriter (with support from generative AI)
- Repurpose content into LinkedIn articles, short-form posts and contributions to forum