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Key Account Manager – HORECA

Key Account Manager – HORECA

Location: UAE

Industry: FMCG / Food & Beverage / HoReCa

Role Overview

Key Account Manager – HORECA will be responsible for driving strategic growth across key hotel, restaurant, café, and catering accounts in the UAE. This role requires a strong commercial mindset, deep market relationships, and the ability to manage high-value accounts while contributing to overall business expansion and profitability.

The position demands a seasoned professional with proven experience in managing large HORECA clients, negotiating commercial agreements, and leading account growth through strategic planning and execution.

Key Responsibilities

Strategic Account Management

  • Manage and grow a portfolio of high-value HORECA accounts across the UAE.
  • Develop long-term partnerships with key decision-makers including owners, procurement heads, executive chefs, and F&B managers.
  • Lead annual negotiations, contract renewals, pricing structures, and volume agreements.
  • Drive sustainable revenue growth through strategic account planning.

Business Development & Market Expansion

  • Identify and onboard new key accounts in hotels, restaurant chains, catering groups, and QSRs.
  • Analyze market trends, competitor activity, and pricing strategies to identify growth opportunities.
  • Support new product launches and market penetration initiatives.

Commercial & Operational Excellence

  • Ensure smooth execution of orders, deliveries, and service levels in coordination with operations and supply chain teams.
  • Monitor account performance, margins, and profitability.
  • Resolve escalations professionally while maintaining strong client relationships.

Leadership & Reporting

  • Prepare sales forecasts, performance reports, and strategic reviews for management.
  • Provide market insights and recommendations to support business planning.
  • Mentor junior sales team members where applicable.

Essential Requirements

  • Bachelor’s degree in Business, Sales, or related field
  • 5–8 years of proven experience in HORECA / FMCG sales within the UAE
  • Strong network within hotels, restaurants, catering companies, and F&B groups
  • Demonstrated success in handling key accounts and achieving revenue targets
  • Excellent negotiation, presentation, and relationship management skills
  • Valid UAE driving license

Preferred Profile

  • Experience working with food distributors or premium F&B brands
  • Strong understanding of UAE hospitality market dynamics
  • Ability to work independently and manage large territories
  • Strategic thinker with a hands-on execution approach

Key Competencies

  • Strategic account management
  • Commercial negotiation
  • Client relationship management
  • Market analysis & forecasting
  • Leadership & stakeholder management
  • Strong communication and presentation skills

Job Types: Full-time, Permanent

Pay: From AED10,000.00 per month

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