Key Account Supervisor - Panda Account

Summary

Responsible for managing the Panda account to drive sales growth, ensure service excellence, and strengthen the partnership. The role focuses on achieving agreed KPIs, executing business development plans, leading the field sales team, and maximizing profitability while safeguarding financial compliance and ensuring smooth logistics operations.

Key Responsibilities

Commercial & Relationship Management

• Supervise and support the field sales team to ensure perfect execution across Panda stores.
• Conduct regular market visits to monitor product availability (AVA), visibility, pricing, and promotional execution.
• Build and maintain strong relationships with Panda’s buying, category, and store management teams to secure sustainable growth.
• Act as the primary contact for all commercial and operational matters, ensuring timely resolution of issues.
• Manage promotional calendars and ensure compliance with Business Development Agreement (BDA) initiatives in coordination with internal teams.
• Review store-level performance reports and align corrective actions with the sales team to achieve sales and distribution targets.
• Identify opportunities for upselling, cross-selling, and new product listings.

Financial Management

• Track and validate all Panda deductions, ensuring each BDA claim and sell-out figure is accurately verified and approved internally and externally.
• Monitor Other Income (OI), promotional ROI, and BDA compliance to protect company P&L.
• Prepare regular reports on account financial performance.

Logistics & Supply Chain Coordination

• Monitor and follow up on all Panda orders through both Panda’s system and Arrow’s Robot system.
• Ensure correct and timely bookings at Panda receiving areas.
• Coordinate closely with the sales team and supply chain to guarantee accurate picking and on-time delivery of orders.
• Proactively resolve any delivery or booking issues to maintain service level agreements.

Minimum Requirements

• Minimum 3 years of experience in key account or supervisory sales roles, ideally within FMCG or food distribution.
• Strong leadership and team management skills with experience supervising field sales representatives.
• Strong communication, negotiation, and problem-solving abilities.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft Office and CRM systems; advanced Excel skills required.
• Strong knowledge of the Saudi modern trade landscape and key retailer dynamics, especially Panda.

Qualifications

• Bachelor’s degree in business administration, Sales, Marketing, or a related field.