Lake Placid & Whiteface Region Marketing Manager

ROOST is seeking a dynamic and highly organized Lake Placid & Whiteface Region Manager to oversee regional marketing initiatives for the Lake Placid and Whiteface regions. This role serves as a liaison between ROOST, local businesses, community stakeholders, and regional partners while managing marketing programs and ensuring alignment with ROOST’s strategic goals.

About ROOST:

The Regional Office of Sustainable Tourism (ROOST) is the destination marketing organization for Essex and Hamilton counties, as well as the Tupper Lake and Saranac Lake regions. We offer a flexible work schedule and the ability to work independently while collaborating with a creative, fun, and passionate team.

Program of Work:

Project Manager for Lake Placid and the Whiteface Region:

• Participate in the creation and implementation of marketing activities for the regions.
• Responsible for scoping, reviewing, and approving all components of an advertising campaign for the region(s), from design and content to emails, video post-production, and media buys.
• Write content for pages, events, and stories, as assigned.
• Serve as project manager for larger projects (annual guides, website rebuilds, new content, etc.).
• Manage social media with support from the Media Coordinator to ensure all social media efforts are timely, on-brand, and on-message. Responsible for engagement, responding to comments, and other social media activities.
• Work with the PR team on FAMs, PR priorities, and press releases.
• Serve as liaison with the Olympic Authority (ORDA).
• Provide the Lake Placid Community Liaison with regular communication for our business and community partners regarding our program of work.
• Serve as liaison between ROOST and the Whiteface Region, including but not limited to:
• Welcoming new businesses.
• Coordinating contests.
• Representing ROOST at identified regional events.
• Conducting business visits and distributing materials.
• Sharing information both in person and through B2B emails.
• Serve as Events Calendar/Insider Project Manager for Lake Placid and the Whiteface Region.

Miscellaneous:

• Work with team members to achieve established goals.
• Attend regular staff meetings.
• Generate a daily activity report.
• Perform any other duties as required.

Qualifications & Position Details:

• Excellent organizational and project management skills.
• Strategic thinking and problem-solving capabilities with strong attention to detail.
• Proficiency in managing social media accounts.
• Excellent written and verbal communication skills.
• Ability to represent the organization at community meetings.
• Familiarity with destination marketing and knowledge of tourism-related initiatives is a plus.

Reports To: Director of Marketing
Position Type: Full-Time (Hybrid – Lake Placid Office)

Pay: $57,000.00 - $62,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Work Location: In person