Laser Aesthetics Marketing

<Overview>
Join our dynamic team as a Laser Aesthetics Marketing Specialist and ignite the growth of our innovative aesthetic clinic. In this vibrant role, you will craft compelling marketing strategies to elevate our laser aesthetic services, attract new clients, and build lasting relationships. Your energetic approach will drive brand awareness across multiple channels, ensuring our clinic stands out in a competitive landscape. If you’re passionate about digital marketing, creative content, and the beauty industry, this is your chance to make a meaningful impact while working in an inspiring environment that values innovation and excellence.

<Responsibilities>

• Develop and execute comprehensive multichannel marketing campaigns that highlight our laser aesthetic treatments across digital platforms, print media, and local events.
• Manage and optimize social media profiles, creating engaging content that resonates with our target audience and encourages interaction.
• Implement SEO strategies to improve website visibility and attract organic traffic through keyword research, content optimization, and technical enhancements.
• Oversee advertising sales efforts by collaborating with external partners and negotiating ad placements to maximize reach and ROI.
• Utilize marketing automation tools to streamline email campaigns, lead nurturing workflows, and customer segmentation for personalized messaging.
• Design eye-catching visuals using Adobe Creative Suite for digital ads, social media posts, brochures, and promotional materials.
• Conduct thorough research on industry trends, competitor activities, and customer preferences to inform strategic decisions.
• Manage Google Analytics and other analytics tools to monitor campaign performance, analyze data insights, and refine marketing tactics accordingly.
• Coordinate with product management teams to align marketing initiatives with new service launches or updates in aesthetic treatments.
• Maintain a marketing budget by tracking expenses, optimizing spend efficiency, and ensuring campaigns stay within financial plans.
• Drive performance marketing efforts through targeted Facebook Advertising campaigns and Google AdWords to generate leads and increase conversions.
• Support sales initiatives by creating persuasive copy for promotional materials and presentations that highlight the benefits of laser aesthetic services.

<Qualifications>

• Proven experience in digital marketing with a focus on healthcare or aesthetic industries preferred but not required.
• Strong knowledge of SEO best practices, social media marketing strategies, and multichannel campaign management.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation.
• Familiarity with marketing automation platforms such as HubSpot or Mailchimp.
• Experience with Google Analytics, Google AdWords (now Google Ads), Facebook Advertising Manager, and other digital advertising tools.
• Knowledge of WordPress CMS platform; basic HTML skills are a plus for website updates.
• Excellent copywriting skills with the ability to craft compelling messages tailored to diverse audiences.
• Ability to conduct thorough research on industry trends and competitive landscapes to inform strategic planning.
• Strong organizational skills with experience managing budgets, timelines, and multiple projects simultaneously.
• Effective communicator capable of collaborating across teams including product management, sales, design, and external partners. Embark on this exciting journey where your creativity meets cutting-edge aesthetics! We’re dedicated to empowering our team members through continuous learning opportunities and a vibrant workplace culture that celebrates innovation in beauty technology.

Job Types: Part-time, Contract, Temporary

Pay: From $30.00 per hour

Work Location: Hybrid remote in Elk Grove, CA 95758