Launch Go-To-Market Management

There.App Co has developed a substantial and distinctive collaboration app, particularly for needs of on-location teamwork. The versatile solution promises value across multiple types of customers in multiple industries. The founding team is ambitious about growth prospects, and also about capital efficiency and rapid profitability. Now is a key moment for strategic construction and implementation of go-to-market practices. There.App Co seeks a business development and sales (and maybe some marketing, support & more) leader to work alongside the company's co-founders.

Company's Product

• Collaborative suite for on-location teamwork combines project calendar, tracking relevant tasks, file sharing, detailed team directory, and chat & other direct communications
• Distinctive location features include extensive access to map view with key places pinned and teammates able to share where they are when that’s important
• Delivers value with streamlined access to the info, communication or project execution that’s key to goals right now, and directing attention back to live, on-site, in-person activities
• Rising AI tech incorporation speeds and optimizes project construction and app use to further enhance qualities of live team experiences
• Flexible with access on iOS, Android or mobile / desktop web; interface skin by account or project; integrations that include cloud storage, personal calendars & various SaaS

Markets Addressed

• Enterprise ambitions with launch emphases on event & experience marketing; corporate travel; distributed offices & off-sites; meeting organization; field sales & services
• Broad array of more vertical industries & markets with promise include media production; hospitality & tourism; disaster recovery & relief provision; parties & celebrations; construction & real estate
• Evaluating mix of approaches to grow professional customer base: high-ticket enterprise sales; high-leverage strategic channel partnerships; sales development outreach to relevant enterprise departments; &/or product led growth including support by digital marketing, content, integrated virality…
• There are also more B2B2C, consumer & amateur usage scenarios that may support profitable business models
• Product vision could position company to expand from launch focus specific to projects being on-site, to broader leadership ambitions in collaboration software: may compete with offerings as diverse & substantial as Asana, Slack/Salesforce, Whatsapp/Meta, Monday, MS Teams, Notion & Airtable

Job Responsibilities

• Engage across relevant markets for prioritization, and to direct what go-to-market operations the company should select, implement & scale
• Develop substantial enterprise customer deals, impactful partnerships, and rapid-return growth practices that advance company towards profitability
• Maintain great relationships with important, representative customers to refine strategies & tactics, and direct company roadmap advocating for market needs & interests
• Build operations for growth & excellence with great team and implementation of systems
• May play leadership roles in certain marketing, support &/or onboarding activities
• Part of management team establishing startup with venture-scale ambitions

Candidate Qualifications

• Boldness & imagination to identify & persuade material customers whose priorities, needs & interests align well with our solution
• Strategic & entrepreneurial orientation to experiment, assess, commit & optimize as opportunities develop
• Experience managing multi-million dollar enterprise software sales & partnerships
• Relationships & perspectives in multiple markets related to on-site project execution
• Location preference around relevant hubs of frequent event activity such as Southern California, Bay Area, Austin, Chicago, Miami, Atlanta, DC, New York, London or Amsterdam
• Building & managing teams

Company Background

• Founding extends a (now) 15+ year record of successful collaboration by principals
• Have maintained low-profile (nearly 'stealth') positioning, with contained spending, while realizing broad solution conceptually informed by extensive user research about needs to better collaborate on-location
• Validating fit for market through engagement and pilot usage across conference production, tradeshow exhibiting, charity events, media production & more
• Team of full-time and part-time specialists across tech, design and market engagement, spread around US (business & design) and South America (tech), and this job can be done from U.S. or Europe
• Has advanced through lean angel & founder funding with pristine capitalization structure
• Commitment to synergize building successful company & servicing global needs, with product that enhances live human interaction and principled corporate structuring & op.s

Position Compensation

• Top-three personal share of company’s founding stock, consistent with foundational leadership role, alongside president and tech-lead, while company launches as business
• Contractor arrangement to start with mid-high single digit $Ks monthly retainer for first few months of establishing go-to-market activities
• These early activities will include devising sales incentive comp programs in which executive will also personally participate
• Position to convert within a couple quarters to full-time employment with normal venture-funded start-up benefits programs

Pay: $60,000.00 - $150,000.00 per year

Work Location: Remote