Lead Analyst

ABOUT CROUD & ROLE OVERVIEW

Croud is an agency with performance and measurement at its core, and our Analytics team is critical to enabling success and growth across our entire client portfolio.

As a Lead Analyst, you will be responsible for spearheading the planning, implementation, and delivery of analytics and measurement solutions, working closely with senior analytics leaders and channel specialists to ensure accurate tracking, reporting, and insight generation.

A successful candidate will be keen to experiment, proactive with solutions, and have a desire to understand the “why” behind every metric or data point.

The overall purpose of this role is to build and maintain strong data foundations and measurement strategies for our clients. Your day-to-day work includes, but is not limited to, the planning, setup, implementation, maintenance and improvement of clients’ testing, analysis, and measurement requirements, as well as conversion rate optimization strategies, tracking/attribution (i.e. pixel placement), and data aggregation.

As a Lead Analyst, you will implement and deliver best in class Analytics and CRO strategies for clients, leveraging proprietary tools, agentic workflows, and our Croudie Network (community) for implementation and reporting.

Find out more about Croud NY in here!

• 
  In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact

RESPONSIBILITIES

• Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels.

• Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement.

• CRO Strategy & Implementation: Manage the setup, execution, and monitoring of A/B tests and CRO initiatives, reporting on results and learnings.

• Performance Analysis & Insights: Analyze performance data and surface insights, trends, and anomalies to inform optimization discussions. Participate in client presentations and reporting.

• Attribution Modeling & Customer Journey Analysis: Manage attribution analysis and customer journey reporting using established frameworks and tools.

• CRM Segmentation & Analysis: Plan and execute segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality. Partner with the Media team to effectively leverage and integrate first-party data into campaign targeting.

• Website Audits: Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities.

• Tracking Implementation: Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities.

DESIRED QUALIFICATIONS

• 3–6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment.

• Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar.

• Strong working knowledge of Google Analytics (GA4) and Google Tag Manager.

• Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager)

• Demonstrated experience working within CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Punchh, Pardot, Mailchimp, etc.

• Demonstrated experience implementing A/B testing methodologies.

• Familiarity with Conversion Rate Optimization (CRO) best practices and technology

• Proven track record of working to and meeting deadlines

• Proven time management skills and ability to manage tasks simultaneously

• A mathematical and analytical mind

• Strong communication, organization, and presentation skills

• Experience working in teams to meet a common goal

Desirable:

• Previous agency experience

• Experience working in Adobe Analytics

• Experience working in VWO and/or Optimizely

• Experience with advanced attribution modeling

• Knowledge of SQL or Python for deeper data manipulation

BENEFITS & COMPENSATION

Every employee is eligible for the benefits listed on our careers site which include:

• PTO/ Vacation: 20 days vacation a year 12 public holidays observed

  • Public Holidays: 12 days observed

  • Sick Days: 7 days annually

  • Summer Fridays: Early finishes from Memorial Day to Labor Day

  • Bereavement Leave: Paid time off for personal loss

  • 401(k) Savings Plan

  • Sales commission with pitch opportunities

  • Recruitment referral bonus

  • Full Paid Medical Insurance for Employee Only (including dental and vision)

  • Dependent contribution to Medical, dental and vision coverage

  • Employer paid life insurance coverage

  • Monthly gym membership stipend

  • Access to personalized health guidance via Health Advocate

  • Hybrid workspace support - home office setup is provided

  • Agile working policy

  • Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee

The salary range for this position is $85,000 to $95,000 (DOE)

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.