Lead: Art Direction

Location : Bangalore - On-site

Reporting to : Creative Director

Team : Flagship IP Team

About Us:

WTF is a new-age media company crafting compelling narratives that resonate with

India’s digitally empowered and culturally vibrant youth. By blending authenticity,

humor, and fresh perspectives, we create content that sparks meaningful conversations

and challenges the status quo. From podcasts to social media IPs and brand

collaborations, WTF is redefining how stories are told, connecting with the heart of

India 2.0 and shaping the future of media.

Role Overview

Lead: Art Direction will be responsible for shaping and leading the visual direction for WTF Podcasts. Working closely with the Creative Director, this role ensures that all podcast-led content and social touchpoints maintain the highest creative and visual standards.

The role sits at the intersection of design, creativity, execution, and leadership- overseeing podcast visuals, social content design, and related assets while guiding designers to deliver consistent, high-quality output across platforms.

Key Responsibilities:

1) Design Leadership & Vision

● Define, build, and drive a cohesive visual language for flagship assets for IPs.

● Own and uphold the creative quality bar, continuously raising standards.

● Direct visual design for creative assets across platforms, ensuring top-of-class execution.

● Create a strong design process with the Creative Director for all designers to follow.

● Strong documentation of work done (on Asana ideally)

2) Execution, Quality & Workflow

● Oversee and conduct visual and holistic quality checks across assets

● Attention to detail is highly important.

● Improve and streamline design workflows to support fast-paced, high-volume content production.

● Quick adaptability and prioritization of tasks based on creative requests.

3) Collaboration & Stakeholder Management

● Work closely with internal and external teams (designers and animators).

● Pitch design concepts and visual directions in internal meetings that correlate to a specific marketing campaign.

● Collaborate with podcast hosts, creators, and leadership to ensure visual and creative alignment. ● Coordinate with external vendors or production partners where required for podcast-related design needs.

● Create a systematic clear process with the team and external vendors to bring harmony to the design process.

4) Strategy & Creative Growth

● Identify and pitch new visual ideas, formats, and design innovations to the CD.

● Contribute to content and storytelling strategy through a strong aesthetic lens.

● Stay attuned to cultural, platform, and content trends and translate them into relevant visual approaches.

Key Skills & Qualifications:

● 6+ years of experience in graphic design or art direction roles.

● Strong understanding of social media design, digital content, video-first formats, and visual systems and processes

● Strong aesthetic sense not limited to just one style. Able to adapt.

● Experience working with podcasts, creators, or media-led content is a strong plus.

● Ability to think strategically while executing.

● Holistic understanding of multi-disciplinary design, with the ability to guide work across social, digital, video, and content design.

● Strong communication, presentation, and collaboration skills.

● Comfortable working in fast-paced, evolving content environments.

● Strong eye for detail, storytelling, and cultural relevance.

● The nerdier you are about art & design, the better.

What Success Looks Like:

● Visuals feel cohesive, premium, and instantly recognisable in the industry.

● Design output consistently meets a specific creative and quality benchmark.

● Design workflows are efficient, scalable, and suited to ongoing content production.

● Set Industry standards for strong, distinctive visual storytelling.

● Features in design pages globally & India.