Lead Communications Coordinator

I. GENERAL INFORMATION:

Position Title: Lead Communications Coordinator

Work Area: Marketing

Reports To: Marketing Director

Positions Directly Supervised: Entry Level Communications Coordinator

II. POSITION’S GOAL:

To lead the planning, development, and execution of ATA's communication and social media strategies across all digital platforms, ensuring brand consistency, campaign success, and strategic alignment with organizational goals. This role also supports the Marketing Director by managing communications projects, proofreading copy, collaborating with design, and directly supporting licensee engagement efforts.

III. KEY FUNCTIONS AND RESPONSIBILITIES:

DAILY:

Monitor and respond to social media messages and comments

Track social media performance metrics to improve strategy

Communications project management

Writing and editing copy

Review and approve social media posts and captions created by entry level coordinator

Monitor social media trends and ATA brand mentions

Provide communication direction and support to the entry level coordinator

Support and respond to licensee communications and urgent campaign needs

Monitor and organize Marketing dept email.

WEEKLY:

Create, schedule and publish social media posts, emails, & texts

Brainstorm campaign concepts and communication strategies with Marketing and Design team

Lead internal campaign status check-ins and follow-ups

Audit communications strategies for improvements to present in weekly team meeting

Attend team check-in meetings to review project statuses and priorities

Research new social media trends

Source community content to promote and share

Ensure alignment with overall branding and messaging in all published content

MONTHLY:

Analyze social media, email, and website analytics to measure campaign effectiveness

Provide performance reports and recommendations to Marketing Director

Coordinate with lead designer for any graphic assets needed for campaigns

Check-in with licensees on podcast or campaign collaboration efforts

QUARTERLY:

Review and refine communications strategy for upcoming campaigns or event pushes

Plan out BBTM strategy

Assist with development of the ATA Quarterly Newsletter

Oversee major initiative planning such as Founder's Month, referral campaigns, or national events

Present quarterly recap and recommendations for communications performance

ANNUALLY:

Participate in planning and execution of annual marketing campaigns

Evaluate long-term goals and adapt strategies to improve outreach and engagement

AS NEEDED:

Writes speeches

Writes press releases and company-wide announcements

Creates graphics on Canva

Supports broader marketing efforts and initiatives

Provides marketing support at all ATA events

Collects campaign performance data

Project manage special campaigns from ideation to execution

Travel to ATA events for digital communication coverage and other duties as assigned

Collaborate on video scripts and storyboarding for major campaigns

Proofread internal communications, high-visibility social content, and media pieces

Provide input on marketing team hiring and contractor onboarding

NOTE: This list does not encompass all your tasks and is a guideline for best practices and minimum standards for your position. This may be updated at a future time.

IV. BIGGEST CHALLENGES FOR THIS POSITION:

Managing multiple concurrent campaigns and communications priorities

Ensuring clarity and consistency of tone across all platforms and departments

Navigating evolving trends and ensuring ATA remains the leader in martial arts communications

Pivoting strategy based on asset availability, approval process, registration numbers, and last-minute needs

Balancing daily execution while developing strategic initiatives

V. STRATEGIC INTERNAL RELATIONS:

Person

Purpose Of Interaction

Frequency

Marketing Director

Informs of upcoming projects, sets expectations, and offers guidance

Daily

Lead Graphic Designer

Collaborate on communication graphics & copy

Strategy planning and brainstorming

As Needed

Entry Level Communications Coordinator

Informs of upcoming projects, relay’s deadlines, proofreads, and brainstorms

Daily

Wed Designer

Collaborate on promotions, campaigns, and content updates.

Weekly

ATA HQ Staff

Supports internal communication and design needs

Weekly

VI. STRATEGIC EXTERNAL RELATIONS:

Brand Ambassador Mentor- Informs of upcoming promotions needed and provides details. Answers questions.- Weekly

Brand Ambassadors - Informative. As Needed

Licensees - Information on promotions and campaigns -As Needed

VII. SOFT SKILLS:

Company’s Requirement:

Commitment to company core values

Solution seeking/Critical Thinking

Communication

Collaboration and Teamwork

Adaptability

Forward-thinking

Attention to Detail

Time Management

Customer Service and Emotional Intelligence

Initiative and Proactive

Accountability

Solution seeking/Critical Thinking

Communication

Collaboration and Teamwork

Adaptability

Position’s Requirement:

Calm under pressure and deadline-driven

Independent problem-solving

Detail-oriented editor and proofreader

Strong leadership and delegation skills

Good listener and collaborative planner

Creative

VIII. HARD SKILLS:

Hard Skill Required:

Level:

Social Media Management-Advanced

Marketing Strategy-Intermediate

Content Creation (Canva/Adobe Suite/CapCut)-Intermediate

Analytics & Reporting-Intermediate

Microsoft Office (Word, Excel, PowerPoint)-Advanced

Project Management Tools (Trello)-Intermediate

Social Scheduling Tools (e.g., eclincher)-Intermediate

Strong writing and editing-Advanced

Campaign strategy development and execution-Intermediate

Email & SMS campaign platforms-Intermediate

EDUCATION & AREAS OF EXPERTISE:

Formal Education:

Bachelor's degree in Communications, Marketing, Journalism, related field, or 3–5 years experience in a communications, PR, or campaign management role

Complementary Studies:

Writing, digital marketing, or media relations, certifications in email marketing or SMS strategy, Social media marketing.

Internal Tests:

Drafting a sample marketing post and strategy. Provide analytic report.

Pay: $40,000.00 - $55,000.00 per year

Work Location: In person