Lead Copywriter

LEAD COPYWRITER POSITION AT SUCCEEDING SMALL - DIGITAL MARKETING AGENCY FOR SMALL BUSINESSES

Succeeding Small is an award-winning digital marketing agency helping service-based small businesses start, scale, and succeed. We specialize in SEO, web design, and Google Ads—and we’re on a mission to turn entrepreneurial dreams into real, sustainable growth.

We work with industries like home services, construction, wellness, legal, and more—and we pride ourselves on delivering high-quality, strategy-driven marketing that actually moves the needle.

THE OPPORTUNITY

We’re hiring an in-house Lead Copywriter—a pivotal role designed to elevate the quality, consistency, and performance of all copy across the agency.

This is more than just a writing role. You’ll own the voice of our clients, integrate AI into our workflows, and play a key role in shaping how copy is produced, optimized, and scaled internally.

If you love blending creativity with strategy—and you’re excited about using AI to enhance (not replace) great copy—you’ll thrive here.

Please apply directly on our website at: https://succeedingsmall.co/careers/lead-copywriter-job-position/

RESPONSIBILITIES

1. Own All Copy Output

You will be responsible for the quality and execution of all copy produced by the agency, including:

• Website copy (service pages, landing pages, full builds)
• SEO content (blogs, on-page optimization, metadata)
• Email marketing campaigns
• Social media content
• StoryBrand-aligned messaging

You’ll ensure every piece aligns with brand voice, conversion strategy, and SEO best practices.

2. Lead AI-Driven Copy Systems

AI is a core part of how we scale—and you’ll lead that charge.

• Develop and refine AI prompts for consistent, high-quality output
• Build client voice and brand documentation for AI use
• Set up repeatable workflows that blend AI + human editing
• Continuously improve output quality through prompt engineering

This role requires someone who understands that AI is a tool (not a shortcut) and knows how to elevate its output.

3. Maintain Quality Control & Standards

• Edit and review copy to meet agency standards
• Ensure consistency across all clients and channels
• Provide feedback to team members and contractors
• Uphold a high bar for clarity, conversion, and brand voice

4. Support SEO & Website Execution

You’ll collaborate closely with our SEO and web teams to:

• Write and optimize title tags and meta descriptions
• Support on-page SEO content
• Assist with keyword-aligned copywriting
• Contribute to website builds and launches

This role helps bridge the gap between copy, SEO, and design.

5. Collaborate Across the Team

• Work closely with leadership, SEO strategists, and designers
• Participate in internal meetings for alignment and planning
• Contribute to training and internal documentation

6. (Future Growth Path) Director of Copy

As the company scales, this role has a clear path to:

• Recruiting and managing freelance copywriters
• Overseeing a copywriting team
• Building out the copywriting department

This is a growth opportunity—not an immediate requirement.

WHAT WE'RE LOOKING FOR

Must-Haves

• Strong copywriting skills across web, email, and social
• Experience with SEO copywriting and conversion-focused content
• Ability to adapt to multiple brand voices
• High attention to detail and quality standards
• Experience using AI tools (ChatGPT, Claude, etc.) for content creation

Bonus Points

• Experience with StoryBrand or similar frameworks
• Background in agency work or service-based businesses
• Experience creating or managing content systems/SOPs
• Familiarity with website builds and UX writing

Who You Are

• You take ownership—you don’t just write, you own outcomes
• You’re both creative and strategic
• You’re excited about AI and know how to use it responsibly
• You move fast, but you don’t sacrifice quality
• You want to grow into a leadership role over time

COMPENSATION, STRUCTURE, AND BENEFITS

• Salary: $48,00 – $60,000 depending on experience
• Full-Time Position
• Unlimited PTO
• Paid Education
• Paid Holidays
• Home Office & Productivity Reimbursement Program
• Health Insurance Stipend

HOW TO APPLY

If you’re excited about building something, owning your craft, and helping small businesses grow in a big way—we’d love to hear from you.

Please apply directly on our website at: https://succeedingsmall.co/careers/lead-copywriter-job-position/

WHY WORK AT SUCCEEDING SMALL?

At Succeeding Small, our mission is simple—but powerful: to turn entrepreneurial dreams into small business success stories.

Everything we do comes back to that. We don’t just build websites or run campaigns—we help real people build lives, support their families, and pursue the businesses they’ve always dreamed of.

We care deeply about the stories behind the businesses. The contractor trying to grow his team. The wellness provider passionate about helping others heal. The entrepreneur who took a risk and bet on themselves. We believe those stories deserve to be seen, heard, and shared—and we get to play a role in making that happen every day.

We also believe that great work starts with great people.

At Succeeding Small, you’re not just another employee—you’re part of a team that genuinely supports one another. We value collaboration, creativity, and giving everyone a voice. Because we’re a small (but growing) agency, your ideas matter here. You’ll have the opportunity to contribute, shape processes, and make a real impact—not just execute tasks.

We love our clients, and we love our team just as much. That means:

• Creating an environment where people can grow into their strengths
• Encouraging you to pursue your passions and develop your skills
• Supporting each other through challenges and celebrating wins together

We believe in doing meaningful work, building something that lasts, and enjoying the process along the way.

If you’re someone who cares about people, takes pride in your craft, and wants to be part of something bigger than just a job—you’ll feel right at home here.

Pay: $48,000.00 - $60,000.00 per year

Benefits:

• Health insurance
• Professional development assistance
• Unlimited paid time off

Work Location: Remote